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Why challenger brands appeal to human nature EssentialsMatthew Willcox12 January 2014Matthew Willcox, Identity, Psychology
The Warby Parker co-founder on how to transform an industry Adviceeatbigfish.22 November 2013Neil Blumenthal, Warby Parker, Experience, Archived
Warby Parker: Transforming eyewear Intervieweatbigfish.15 November 2013Neil Blumenthal, Warby Parker, Archived
The Konik's Tail founder on how to make the perfect martini Adviceeatbigfish.18 October 2013Konik's Tail, Martini, advice
Konik's Tail Vodka: Challenging glitz and spin in the spirits world InterviewGuest User3 October 2013Vodka, Pleurat Shabani, Konik's Tail
The BeerBods founder on how to build a challenger brand Adviceeatbigfish.9 August 2013Matt Lane, Beerbods
Author and consultant Peter Field on why brands need to be wary of big data Adviceeatbigfish.17 July 2013Peter Field, Identity
