The BeerBods founder on how to build a challenger brand

The BeerBods founder on how to build a challenger brand

“Our community of subscribers and the people who make the products we’re selling are just as important as us.”

- Matt Lane.

Matt Lane, founder of BeerBods shares his 3 Bits of Advice for a Challenger Brand start-up.

See our Challenger Brand profile on BeerBods.

Music: ‘Spring Rain’ by Aaron Ximm. From the album Handpans and the Hang.

A strategic brand consultancy with a single focus: challenger thinking and behaviour. eatbigfish exist to study challenger behaviour and work with businesses who want to become challengers themselves.