The BeerBods founder on how to build a challenger brand

The BeerBods founder on how to build a challenger brand

“Our community of subscribers and the people who make the products we’re selling are just as important as us.”

- Matt Lane.

Matt Lane, founder of BeerBods shares his 3 Bits of Advice for a Challenger Brand start-up.

See our Challenger Brand profile on BeerBods.

Music: ‘Spring Rain’ by Aaron Ximm. From the album Handpans and the Hang.

Editor of The Challenger Project, marketing at eatbigfish. Champion of the underdog. West Ham fan. All adds up really.