The Konik's Tail founder on how to make the perfect martini

The Konik's Tail founder on how to make the perfect martini

The Konik's Tail Martini

A bit of a departure from the usual branding advice this week but it would seem rude not to get a masterclass from Pleurat Shabani under the circumstances.

Fresh from filming for our Challenger Brand Profile in The Connaught Bar, London, the founder of one of the most loved vodka brands in the world shares his tips for making the perfect Konik's Tail martini. Enjoy.

 

A strategic brand consultancy with a single focus: challenger thinking and behaviour. eatbigfish exist to study challenger behaviour and work with businesses who want to become challengers themselves.