The Konik's Tail Martini
A bit of a departure from the usual branding advice this week but it would seem rude not to get a masterclass from Pleurat Shabani under the circumstances.
Fresh from filming for our Challenger Brand Profile in The Connaught Bar, London, the founder of one of the most loved vodka brands in the world shares his tips for making the perfect Konik's Tail martini. Enjoy.
Editor of The Challenger Project, marketing at eatbigfish. Champion of the underdog. West Ham fan. All adds up really.