The Sunspel MD on how to make a heritage brand relevant today

The Sunspel MD on how to make a heritage brand relevant today

“It’s different from building a business from scratch. When you’ve got something that’s very old it's quite precious and if you go too fast you can break it”

- Nicholas Brooke, MD and Co-owner, Sunspel.

Nicholas Brooke, and business partner Dominic Hazlehurst, took over clothing company Sunspel in 2006, at a point when the business was on the decline. The duo have reinvigorated the 150+ year old brand, and expanded the business whilst keeping it's proud history and heritage intact.

In this film, MD and co-owner Nicholas shares his three bits of advice for how to make a heritage brand relevant today.

A strategic brand consultancy with a single focus: challenger thinking and behaviour. eatbigfish exist to study challenger behaviour and work with businesses who want to become challengers themselves.