InterviewJude Bliss

Scarcity, hope & collaboration

InterviewJude Bliss
Scarcity, hope & collaboration

“The world has enough for everyone’s need, but not enough for everyone’s greed” - Mahatma Gandhi

Greenpeace need little introduction as a Challenger. Since their formation in 1971 the activist organisation have had to stand up to powerful and influential multinational companies, evade multimillion dollar lawsuits and find ways to do more with less in order to get their message not just heard, but acted upon.

Notable recent acts and initiatives include the scaling of The Shard to protest against Shell’s Arctic drilling and the brilliantly executed ‘Everything is NOT Awesome’ film calling on Lego to end it’s long standing partnership with Shell – a video now watched over 5 million times.

We went to Greenpeace International HQ in Amsterdam to talk to Brian Fitzgerald, Head of Digital to discuss some of the key themes from our upcoming book ‘A Beautiful Constraint’.

A Beautiful Constraint’ is the 4th eatbigfish publication and is due out early 2015. It is a book about everyday, practical inventiveness, written for the constrained times in which we live – a subject area Greenpeace are very familiar with as they aim to save a planet with ever-depleting natural resource in an ever-decreasing period of time.

Brian shared his wisdom with eatbigfish on the scarcity and constraints the planet is facing today and how collaboration between NGOs like Greenpeace will be crucial if their ambitions on climate change are to be achieved.

Editor of The Challenger Project, marketing at eatbigfish. Champion of the underdog. West Ham fan. All adds up really.