The Extraordinary Cost of Dull

For all that we’ve learnt about marketing effectiveness, the big beige elephant in the marketing room is that most brands and marketing are still unforgivably boring. 

But what is the real cost of being dull for us all? Why are so many smart, well-intentioned people producing such boring communications, inside and outside our organisations? And what should we be doing about it?

In our latest research project eatbigfish has gathered together a collective of expert contributors including Peter Field, the IPA, Jon Evans and System 1 to reveal the real Cost of Dull for brands and businesses - and uncover the strategies to avoid it.