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The Challenger Project
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Scroll-Stopping Success: How Challengers Make the Most of Influencer Relationships
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Ditch the Demos: How Challengers reject the status quo
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Pushing the Boundaries: How Challengers achieve their bold ambitions
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And the gold medal goes to…Challengers
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Cannes Lions Wrap Up: A Challenger Perspective
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Challenger at Cannes: Prizewinning points of view
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Challenger at Cannes: Propelling Questions getting results
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4 takeaways for brands from Expo West 2022
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How to bring a challenger brand mindset to marketing sustainability
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Why WFH doesn’t work for challengers
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How a tiny LA wine store is fostering human connection during the pandemic
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5 pivotal moments that drove Rebel Athletic’s success
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Outlooking: Steal with pride for a post-COVID-19 world
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How we respond to constraints: Are you a victim, neutraliser or transformer?
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13 inspiring brand responses to the Coronavirus crisis
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The essential characteristics of a challenger mindset
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Our favourites from 20 years of The Challenger Project
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‘There was no investor deck, no robust five-year plan but there was a bar’: Mark Barden on the beginnings of eatbigfish
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A good story needs a hero, a conflict and a monster
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The legendary adman who designed the eatbigfish logo
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How to use Overthrow II to identify and tell your challenger story
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How Lemonade use transparency to challenge a broken system
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Overthrow II: 10 strategies from the new wave of challengers
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The importance of pause for creativity, opportunity and a good life
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What ducks in a hotel lobby can teach brands
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5 lessons from Direct-To-Consumer challenger brands
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10 challenger narratives from Brandweek 2019
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5 lessons for aspiring challengers from Brandweek 2019
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Razors, pitchforks and the importance of energy over purpose
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Does selling reality really beat selling fantasy?
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