The citizenM CMO on how to create a challenger brand

The citizenM CMO on how to create a challenger brand

“Don’t be afraid to challenge the status quo.” 

- Robin Chadha

Robin Chadha, CMO of luxury hotel chain citizenM shares with us his three bits of advice for starting a new Challenger Brand.

Watch our Challenger Brand Profile on citizenM.

Music: “Sunny Day” by Roulet From the album Home Again

A strategic brand consultancy with a single focus: challenger thinking and behaviour. eatbigfish exist to study challenger behaviour and work with businesses who want to become challengers themselves.