The citizenM CMO on how to create a challenger brand

The citizenM CMO on how to create a challenger brand

“Don’t be afraid to challenge the status quo.” 

- Robin Chadha

Robin Chadha, CMO of luxury hotel chain citizenM shares with us his three bits of advice for starting a new Challenger Brand.

Watch our Challenger Brand Profile on citizenM.

Music: “Sunny Day” by Roulet From the album Home Again

Editor of The Challenger Project, marketing at eatbigfish. Champion of the underdog. West Ham fan. All adds up really.