The Challenger Project — The Challenger Project

4. BrewDog

For going mainstream without selling out.

20 Challengers of 2015Guest User4 June 2015

5. GoPro

For changing the conversation from technical specs to extreme experiences.

20 Challengers of 2015eatbigfish.4 June 2015

6. Deliveroo

For taking gourmet fast food mobile.

20 Challengers of 2015eatbigfish.4 June 2015

7. Freitag

For creating a revolutionary and sustainable alternative to cotton.

20 Challengers of 2015Helen Redstone4 June 2015

8. Lyst

For bringing a tailored approach to the world of fashion commerce.

20 Challengers of 2015Guest User4 June 2015

9. Netflix

For continuing to redefine their category.

20 Challengers of 2015Helen Redstone4 June 2015

10. Revolution Foods

For transforming school meals across America.

20 Challengers of 2015Emily Horswell4 June 2015

11. Waze

For connecting people, data and towns to outsmart gridlock.

20 Challengers of 2015Helen Redstone4 June 2015

12. Under Armour

For knowing when to sacrifice and with who to overcommit.

20 Challengers of 2015eatbigfish.4 June 2015

13. Made.com

For taking on the high street by cutting out the middleman.

20 Challengers of 2015Helen Redstone4 June 2015

14. Nutmeg

For bringing smart investment to the people.

20 Challengers of 2015Guest User4 June 2015

15. Shake Shack

For staying local whilst going global.

20 Challengers of 2015eatbigfish.4 June 2015

16. Primary.com

For making shopping for kids clothing simple.

20 Challengers of 2015Helen Redstone4 June 2015

17. Black Tomato

For creating tailor-made trips that push the boundaries of experience.

20 Challengers of 2015eatbigfish.4 June 2015

18. Hello Products

For bringing a human touch to a sterile category.

20 Challengers of 2015Helen Redstone4 June 2015

19. Quirky

For connecting inventors and brands to turn ideas into reality.

20 Challengers of 2015eatbigfish.4 June 2015

20. Claudi & Fin

For bringing fresh thinking to the frozen aisle.

20 Challengers of 2015Guest User4 June 2015

Claudi & Fin: Bringing fresh thinking to the frozen aisle

Claudi & Fin: Bringing fresh thinking to the frozen aisle

Intervieweatbigfish.29 May 2015Lucy Woodhouse, Claudi & Fin, Identity

Creating abundance - A Lesson from rural Kenya

Creating abundance - A Lesson from rural Kenya

OpinionAdam Morgan28 April 2015Innovation

How Sailor Jerry grew to over a million cases a year without advertising

How Sailor Jerry grew to over a million cases a year without advertising

Case StudyAdam Morgan25 April 2015Beautiful Constraints