The Overthrow II Podcast: How Mailchimp build real and human B2B connections
Tom Klein, Mailchimp CMO. Photo: eatbigfish & PHD Worldwide.
In the sixth episode of The Overthrow II podcast, Mailchimp’s Chief Marketing Officer Tom Klein joins Adam Morgan, founder of eatbigfish, and Olivia Douglas, Global Business Lead at PHD US, to reflect on how and why Mailchimp builds such real and human connections with its customers in a B2B space usually known for being rational and serious.
“We’re a challenger every time we enter a new category or launch a new product — it’s a really useful mindset for everyone to have access to.”
