Author and marketing expert Porter Gale on how to challenge an industry

Author and marketing expert Porter Gale on how to challenge an industry

“Social media is not going away. So you really need to see how that impacts your brand or service.”

- Porter Gale

Porter Gale is a marketing expert with over 20 years of experience working in branding, social media, advertising and filmmaking. Her first book, Your Network Is Your Net Worth will be published by Atria Books, a division of Simon & Schuster in 2013. She is also an advisor for several companies, including: Dollarshaveclub.com, WePay.com, The Michael Mina Group, Rocket Fuel, Peoplebrowsr, Zozi.com and Zuberence.

In this video she shares her 3 Bits of Advice for a Challenger Brand looking to succeed.

A strategic brand consultancy with a single focus: challenger thinking and behaviour. eatbigfish exist to study challenger behaviour and work with businesses who want to become challengers themselves.