After a turbulent 2020 our challengers to watch list points to some green shoots of optimism and, dare we say it, joy for 2021 with several brands bringing colour, fun and humour to dry and dusty categories. And in a world increasingly dominated by a handful of Behemoth tech companies, we see increased alliance and collaboration between smaller brands as a strategy for taking on the big guys, and the monster of ‘fake news’ and misinformation — a perceived weakness of theirs — emerging as a potentially powerful target for challengers.
We literally wrote the book on challenger brands. But the world changes, challengers never stay still, and there’s always new things to learn. That’s why we’re always out there — talking to, working with, and studying what the latest generation of challengers are doing. It’s how we stay curious and inspired, and what gives us the knowledge and expertise to help you.
Find out more at eatbigfish.
