What if you could see the future of your business for the next 33 years on a single page? And what if that single page was a map, like the London Underground, with interconnecting journeys towards what’s coming, and what we’re going to leave behind? Futurist Richard Watson talks to eatbigfish founder Adam Morgan about his future map and shares some of his inspired (and often terrifying) predictions.
Richard works with the Foresight Practice at Imperial College, London and lectures at London Business School. A network member of Stratforma (a specialist scenario planning agency), he is the author of five best-selling books about the future, which have been translated into 17 languages.
A strategic brand consultancy with a single focus: challenger thinking and behaviour. eatbigfish exist to study challenger behaviour and work with businesses who want to become challengers themselves.