Challenger Brands to Watch 2017

Welcome to our annual round-up of the brands and businesses we think are going to make the biggest impact in 2017. Covering categories as diverse as fitness, finance and football, and from new start-ups catching our attention to $16bn mega challengers we can't ignore - here's this year's 20 Challengers to Watch.

The people behind The Challenger Project - eatbigfish are the world's leading experts in challenger brands and businesses.