How Tillamook saw 70% revenue growth by adopting a challenger strategy

Tillamook is a beloved 108-year-old cooperative of nearly 100 family dairy farms based in the Pacific Northwest of America. Patrick Criteser joined as President and CEO in 2012 and, by building on the values of the business and investing in a challenger strategy, has overseen a 70% growth in revenue and 3x increase in profitability over the last five years.

A Challenger Brand Case Study: Tillamook

Tillamook County Creamery Association is a farmer-owned dairy cooperative founded in 1909. Based in the rural countryside on the coast of Oregon, Tillamook manufacture cheese, ice cream, yoghurt, sour cream and butter.

In this challenger brand case study, learn how Tillamook experienced 70% revenue growth in five years, by creating 'Dairy Done Right', a revitalised brand foundation which enabled a clear strategic focus for the entire business.

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Read our full interview with Patrick Criteser, CEO of Tillamook.