How Tillamook saw 70% revenue growth by adopting a challenger strategy

How Tillamook saw 70% revenue growth by adopting a challenger strategy

A Challenger Brand Case Study: Tillamook

Tillamook County Creamery Association is a farmer-owned dairy cooperative founded in 1909. Based in the rural countryside on the coast of Oregon, Tillamook manufacture cheese, ice cream, yoghurt, sour cream and butter.

In this challenger brand case study, learn how Tillamook experienced 70% revenue growth in five years, by creating 'Dairy Done Right', a revitalised brand foundation which enabled a clear strategic focus for the entire business.


Read our full interview with Patrick Criteser, CEO of Tillamook.

A strategic brand consultancy with a single focus: challenger thinking and behaviour. eatbigfish exist to study challenger behaviour and work with businesses who want to become challengers themselves.