How Tillamook saw 70% revenue growth by adopting a challenger strategy

How Tillamook saw 70% revenue growth by adopting a challenger strategy

A Challenger Case Study: Tillamook

We spoke to Patrick Criteser, the President & CEO of Tillamook about their remarkable growth, the insight behind their convention busting campaigns, and the impact “Dairy Done Right” has had on their business.


Read our full interview with Patrick Criteser, CEO of Tillamook.

A strategic brand consultancy with a single focus: challenger thinking and behaviour. eatbigfish exist to study challenger behaviour and work with businesses who want to become challengers themselves.