Tom Broughton is the founder of Cubitts, a new emerging challenger in eyewear offering modestly priced spectacles and sunglasses in classic British styles.
Tom Broughton on creating an amazing brand experience.
1. Do your consumer research. Understand what needs fixing.
2. Think about the small things - collectively they can change the way a customer thinks about an experience.
3. Recognise that the context is as important as the product.
A strategic brand consultancy with a single focus: challenger thinking and behaviour. eatbigfish exist to study challenger behaviour and work with businesses who want to become challengers themselves.