The Cubitts founder on how to create an amazing brand experience

The Cubitts founder on how to create an amazing brand experience

Tom Broughton is the founder of Cubitts, a new emerging challenger in eyewear offering modestly priced spectacles and sunglasses in classic British styles.

#3BitsofAdvice

Tom Broughton on creating an amazing brand experience.

1.    Do your consumer research. Understand what needs fixing.

2.    Think about the small things - collectively they can change the way a customer thinks about an experience.

3.    Recognise that the context is as important as the product.

The people behind The Challenger Project - eatbigfish are the world's leading experts in challenger brands and businesses.