Tom Broughton is the founder of Cubitts, a new emerging challenger in eyewear offering modestly priced spectacles and sunglasses in classic British styles.
Tom Broughton on creating an amazing brand experience.
1. Do your consumer research. Understand what needs fixing.
2. Think about the small things - collectively they can change the way a customer thinks about an experience.
3. Recognise that the context is as important as the product.
The people behind The Challenger Project - eatbigfish are the world's leading experts in challenger brands and businesses.