The Cubitts founder on how to create an amazing brand experience
Tom Broughton is the founder of Cubitts, a new emerging challenger in eyewear offering modestly priced spectacles and sunglasses in classic British styles.
#3BitsofAdvice
Tom Broughton on creating an amazing brand experience.
1. Do your consumer research. Understand what needs fixing.
2. Think about the small things - collectively they can change the way a customer thinks about an experience.
3. Recognise that the context is as important as the product.