We ask Ben Branson, founder of Seedlip, the world's first non-alcoholic spirits brand his three bits of advice for communicating premium. Read the full interview with Ben Branson here.
1. Never compromise on quality.
2. Take a less is more approach.
3. Make sure every single touch point of the brand works together.
The people behind The Challenger Project - eatbigfish are the world's leading experts in challenger brands and businesses.