The Seedlip founder on how to create a premium brand

The Seedlip founder on how to create a premium brand
In every single touch point of the brand you’re creating, whether it’s the product, the office or the stationery it’s all got to fit together
— Ben Branson

We ask Ben Branson, founder of Seedlip, the world's first non-alcoholic spirits brand his three bits of advice for communicating premium. Read the full interview with Ben Branson here.


#3BitsofAdvice

1. Never compromise on quality.

2. Take a less is more approach.

3. Make sure every single touch point of the brand works together.


The people behind The Challenger Project - eatbigfish are the world's leading experts in challenger brands and businesses.