Airbnb is changing the hospitality business. At one level it is a practical alternative to hotels – instead of booking a hotel room Airbnb allows you to book accommodation in an apartment belonging to someone who lives in the city you want to visit: good quality accommodation without having to pay hotel prices for hotel services you donʼt need. At another level, though, it is fundamentally reinventing the experience of travelling, building around the concepts of community and trust, as Christopher Lukezic shares in this film.
A strategic brand consultancy with a single focus: challenger thinking and behaviour. eatbigfish exist to study challenger behaviour and work with businesses who want to become challengers themselves.