The Bite CEO on how to foster a vibrant company culture

Bite have a vibrant and ideas driven company culture. Central to this culture is their influential yet easygoing CEO, Fred Hrenchuk. Although Fred made it clear that a culture is not something that can be instilled but has to develop naturally and organically over time, he also shared with us on film his three bits of advice on how a vibrant company culture such as theirs can be encouraged to develop.

Bite is currently number three in the Latvian mobile telecommunications market, but growing fast.


1. Sit in customer service and listen to what customers really think about your business.

2. Stop all customer research, spend the money on your people instead.

3. Let people be themselves at work.