Featured interview

 

INTERVIEW | MALCOLM DEVOY

PHD Worldwide’s Chief Strategy Officer (EMEA) shares his thoughts on the changing media landscape and why a challenger media plan has such a positive and disproportionate effect on sales.

 

 
 

 

Featured opinion

 

The book that launched ‘Challenger Brands’

 
Eating The Big Fish II-COVER-1920.jpg

Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders

 

 

What is a challenger brand?