Watch the Overthrow II trailer
‘Challenger thinking is how brands drive growth’: Peter Field on 20 years of challenger brands
A good story needs a hero, a conflict and a monster
The legendary adman who designed the eatbigfish logo
Eat Grub's Neil Whippey: ‘Changing people’s perceptions of insects is true innovation’
How to use Overthrow II to identify and tell your challenger story
How Lemonade use transparency to challenge a broken system
Overthrow II: 10 strategies from the new wave of challengers
Who Gives A Crap founder Simon Griffiths on using irreverence to challenge a boring industry
‘A brand for the local community’: Andrea Quaye, VP Marketing, Africa AB InBev
‘Shoot first, aim later’: James Watt, co-founder of Brewdog
‘We’re a yellow banana in a sea of blue’: Tom Klein, Mailchimp CMO
For all of us: Alexandra Waldman and Polina Veksler, co-founders of Universal Standard
‘Fair and not so square’: Pascal van Ham, Head of Marketing at Tony’s Chocolonely
‘We stand against the consumption of resources’: Mark Adams, Managing Director, Vitsœ
‘The most important constituents in this game are the fans’: Tom Thirlwall, COPA90’s CEO
How to launch a brand without advertising
Trust is broken. Here’s how to fix it
The importance of pause for creativity, opportunity and a good life
What ducks in a hotel lobby can teach brands
