The Challenger Project — The Challenger Project

A masterclass in drama and surprise from Veuve Cliquot

A masterclass in drama and surprise from Veuve Cliquot

OpinionAdam Morgan26 April 2016Innovation, Featured

5 strategies for doing more with less

OpinionGuest User21 April 2016Innovation

The Cubitts founder on how to create an amazing brand experience

Adviceeatbigfish.12 April 2016Experience

Talking taboo with Thinx co-founder Miki Agrawal

Talking taboo with Thinx co-founder Miki Agrawal

InterviewAnnabel Acton31 March 2016Identity, Featured, Archived

Beme. Social with #nofilter

OpinionNick Geoghegan23 March 2016Experience

Booze after craft: A new wave of challengers

Booze after craft: A new wave of challengers

EventsHelen Redstone16 March 2016

Cubitts: Challenging the experience in eyewear

Cubitts: Challenging the experience in eyewear

Intervieweatbigfish.11 March 2016Identity, Experience, Archived

Donald Trump is not a challenger brand. Here's why.

OpinionMark Barden3 March 2016Identity

Why shameless Donald Trump is a challenger brand

OpinionNick Geoghegan3 March 2016Identity

SKINS: Compression, Corruption & Conviction

SKINS: Compression, Corruption & Conviction

OpinionHelen Redstone2 March 2016Identity

The evangelist in the laundry

OpinionAdam Morgan1 March 2016Beautiful Constraints

Being human is a two way street

OpinionAdam Morgan23 February 2016Identity

Uber’s children and the death of the trade-off

Uber’s children and the death of the trade-off

OpinionAdam Morgan9 February 2016Innovation, Beautiful Constraints

1. Everlane

For radical transparency.

20 Challengers of 2016Helen Redstone2 February 2016Everlane

2. Slack

For killing email with kindness.

20 Challengers of 2016Nick Geoghegan2 February 2016Slack

3. Our Vodka

For figuring out how to be both global and local.

20 Challengers of 2016Guest User2 February 2016Our Vodka

4. Atom Bank

For setting a new standard for 'Challenger Banks'.

20 Challengers of 2016Hugh Derrick2 February 2016Atom Bank

5. Jet

For making Amazon's weak spot a competive advantage.

20 Challengers of 2016Mark Barden2 February 2016

6. Peloton

For promising to make Apple look small time.

20 Challengers of 2016Adam Morgan2 February 2016Peloton

7. Thinx

For breaking the taboo around menstruation.

20 Challengers of 2016Helen Redstone2 February 2016Thinx