‘Without conflict, there is no good story’: Wendy’s Kurt Kane on challenger strategy Intervieweatbigfish.26 November 2019Strategy, Archived
3 types of challenger brand strategy Essentialseatbigfish.9 February 2018Challenger Brand, Strategy, Essentials
4 essentials for driving a successful change of strategy Essentialseatbigfish.5 September 2017Strategy, Leadership
