Tom Broughton is the founder of Cubitts, a new emerging challenger in eyewear offering modestly priced spectacles and sunglasses in classic British styles.

#3BitsofAdvice

Tom Broughton on creating an amazing brand experience.

1.    Do your consumer research. Understand what needs fixing.

2.    Think about the small things - collectively they can change the way a customer thinks about an experience.

3.    Recognise that the context is as important as the product.