How New Balance got its swagger back: An interview with the CEO and VP Global Marketing Intervieweatbigfish.4 June 2018New Balance, Challenger Brand, Archived
3 types of challenger brand strategy Essentialseatbigfish.9 February 2018Challenger Brand, Strategy, Essentials
A challenger brand's guide to Black Friday OpinionNick Geoghegan26 November 2015Black Friday, Challenger Brand
