https://thechallengerproject.com/blog daily 0.75 2025-05-19 https://thechallengerproject.com/blog/what-is-a-challenger-brand monthly 0.5 2025-09-10 https://thechallengerproject.com/blog/challenger-and-influencer-relationships monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/e28a5477-cf5a-40f7-bd0c-309388a1e014/Mobile-1-SingleImage-FullWidth.jpeg The Challenger Project - Scroll-Stopping Success: How Challengers Make the Most of Influencer Relationships - Make it stand out emma chamberlain x Warby Parker, credit: Warby Parker https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/e3d79032-193d-4e27-a4e6-40c9d14c709b/2024-08-mrpt2-plp-banner-D-min.jpeg The Challenger Project - Scroll-Stopping Success: How Challengers Make the Most of Influencer Relationships - Make it stand out Mikayla Nogueira x e.l.f. Marriage Material Lip Duo, credit: e.l.f. Cosmetics https://thechallengerproject.com/blog/opinion-lebara-demos monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/82a7c1da-c9eb-4d98-b6ca-57f86c49be17/lebara%2Bsmarter%2Bbus%2B1.jpg The Challenger Project - Ditch the Demos: How Challengers reject the status quo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thechallengerproject.com/blog/opinion-bold-bean-ambitions monthly 0.5 2024-09-25 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/664ed4cf-c5e8-48ea-8d13-469f69ff190e/Bold_Bean_Header03.jpg The Challenger Project - Pushing the Boundaries: How Challengers achieve their bold ambitions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/6be51ff0-da1a-452a-ab14-75a66f5a9565/Flavour+first+sourcing+image.jpg The Challenger Project - Pushing the Boundaries: How Challengers achieve their bold ambitions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/5e80fd9f-7bd9-4b35-858a-2da2f2f42919/bb_hi_res___5_of_6__720.jpg The Challenger Project - Pushing the Boundaries: How Challengers achieve their bold ambitions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thechallengerproject.com/blog/bold-bean-interview monthly 0.5 2024-09-25 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/ae3e6d4e-02e3-4edc-9a29-9e2317ef1794/Bold_Bean_Linked_In_Header.jpg The Challenger Project - Spilling the beans is our new obsession: A chat with Bold Bean Co - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/477ec920-8aee-4dce-9f1c-8b8b8f8fbb99/BOLD_BEAN_CO_+204.jpg The Challenger Project - Spilling the beans is our new obsession: A chat with Bold Bean Co - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/cde3c0b0-a83a-46b6-9e16-89bf4e7d1a94/Bold_Bean_Header01.jpg The Challenger Project - Spilling the beans is our new obsession: A chat with Bold Bean Co - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/3b588108-3caa-4d52-ad65-53f10b1ef1b7/Bold_Bean_RecipeOrganicWhiteBeans.jpg The Challenger Project - Spilling the beans is our new obsession: A chat with Bold Bean Co - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thechallengerproject.com/blog/challengers-summer-of-sport monthly 0.5 2025-05-19 https://thechallengerproject.com/blog/2024/7/2/interview-with-titan-casket monthly 0.5 2024-09-25 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/670aea75-d93d-4d37-8487-cad89656696f/BNDL+Buy+Now+Postcard.jpg The Challenger Project - Putting the 'fun' into funeral planning with Titan Casket - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/05e595a6-a819-48c8-ba3e-44634ce96612/Option+1.png The Challenger Project - Putting the 'fun' into funeral planning with Titan Casket - Make it stand out Titan Casket CEO Scott Ginsberg and COO Josh Siegel https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/6074becb-3c7f-43b8-8a60-789e3077b4d2/2de678dd-58eb-476d-91cf-46de0555cb81.jpeg The Challenger Project - Putting the 'fun' into funeral planning with Titan Casket - Make it stand out Taylor Swift in her music video ‘Anti-Hero’ emerging from a Titan casket https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/21884dc8-7a5a-4ba4-8845-62b864fd6a01/20240422_Grave-Conversations_framed-full.jpg The Challenger Project - Putting the 'fun' into funeral planning with Titan Casket - Make it stand out David Dastmalchian is the host of ‘Grave Conversations’, a new show where celebrities are interviewed about their feelings on death and funerals, all while lying in Titan’s caskets. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/92b16b9f-cbe0-4bcc-bf3e-f5e0a1a32ba3/evolution-meme-ad-5.png The Challenger Project - Putting the 'fun' into funeral planning with Titan Casket - Make it stand out Courtesy of Titan Casket https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/615b042c-25bb-4826-a5b0-f85b206f7a44/Morti-itos.jpg The Challenger Project - Putting the 'fun' into funeral planning with Titan Casket - Make it stand out Titan Casket’s mascot Mort @yourpalmort on instagram: “#bebold, you whisper. But I hear you loud and clear. I won't rest until unaided awareness of the FTC's Funeral Rule is on par with the irresistible taste of my favorite tortilla chip” https://thechallengerproject.com/blog/challengers-vs-the-cost-of-dull monthly 0.5 2024-10-31 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/e7a8caf7-9365-4d35-b930-6cc6ac562554/TITLE+SLIDE+2.png The Challenger Project - Challengers vs. The Cost of Dull: A Chat with Adam Morgan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/af50e390-6f89-4fa8-ae3c-4fbec1428cae/549ce430-a1f5-4462-99b6-969b7cbb2254.jpg The Challenger Project - Challengers vs. The Cost of Dull: A Chat with Adam Morgan - Make it stand out Adam Morgan and Jon Evans speaking at the 2024 Cannes Lions International Festival of Creativity https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/dd256948-43cf-45e0-8939-395faed868d8/Cost+of+Dull+-+US+TV.png The Challenger Project - 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The Cost of Dull with Peter Field https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1695659053681-NDQJ6RKR6QIQLS1VX7AR/Peter+Field+-+cost+of+dull+2023_Page_2.jpg The Challenger Project - The Cost of Dull with Peter Field https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1695659054758-XMPRLF8SBUMOFJMC1N2Q/Peter+Field+-+cost+of+dull+2023_Page_3.jpg The Challenger Project - The Cost of Dull with Peter Field https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1695659054975-9AHSVRFF97ZRR0M0BPO5/Peter+Field+-+cost+of+dull+2023_Page_4.jpg The Challenger Project - The Cost of Dull with Peter Field https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1695659056000-K2UWZTJUJ2MHV2X1K16L/Peter+Field+-+cost+of+dull+2023_Page_5.jpg The Challenger Project - The Cost of Dull with Peter Field https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1695659056285-76AV6NDS3ZMGA1Y4HQKN/Peter+Field+-+cost+of+dull+2023_Page_6.jpg The Challenger Project - The Cost of Dull with Peter Field https://thechallengerproject.com/blog/challenger-at-cannes-prizewinning-points-of-view monthly 0.5 2024-06-24 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/db5910a2-e04b-4dc2-9315-e1b93f2d1ba4/image-asset.jpeg The Challenger Project - Challenger at Cannes: Prizewinning points of view - Make it stand out Dove’s gold winning #TurnYourBack campaign - Dove / Ogilvy / David https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1986f07a-26e5-4042-a217-3909f0bdce0e/Serena_Williams_Hero.jpg The Challenger Project - Challenger at Cannes: Prizewinning points of view - Make it stand out Never Done Evolving - Nike / AKQA https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1719239049307-BDQ738AKR3I5BMAYT5YS/Gutstuff_HeyPal_Poster.jpg The Challenger Project - Challenger at Cannes: Prizewinning points of view - The Purpose of Humour https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1719240647547-5WBK7BOM5HBG09U1MCN2/cost%2Bof%2Bmediocrity.jpg The Challenger Project - Challenger at Cannes: Prizewinning points of view - The Cost of Mediocrity https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1719239219147-E2XY3VQHY2QU0PRFYN4U/cost%2Bof%2Bdull.jpg The Challenger Project - Challenger at Cannes: Prizewinning points of view - The Cost of Dull (with Peter Field) https://thechallengerproject.com/blog/challenger-at-cannes-propelling-questions-getting-results monthly 0.5 2024-06-24 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/9a82447b-c37c-4d94-8629-3cf612c421bf/Renault4.jpg The Challenger Project - Challenger at Cannes: Propelling Questions getting results - Make it stand out Grand Prix - Creative Strategy winner, Plug Inn - Renault / Publicis Conseil https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/42f64aa8-4cfb-4ef9-93ae-0a5e894705e6/Inside-Cheil-Worldwides-Grand-Prix-winning-Knock-Knock-HEROv8.jpg The Challenger Project - Challenger at Cannes: Propelling Questions getting results - Make it stand out Glass: The Lion for Change Grand Prix winner, Knock Knock - Korean National Police Agency / Cheil Worldwide https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1719239049307-BDQ738AKR3I5BMAYT5YS/Gutstuff_HeyPal_Poster.jpg The Challenger Project - Challenger at Cannes: Propelling Questions getting results - The Purpose of Humour https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1719240647547-5WBK7BOM5HBG09U1MCN2/cost%2Bof%2Bmediocrity.jpg The Challenger Project - Challenger at Cannes: Propelling Questions getting results - The Cost of Mediocrity https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1719239219147-E2XY3VQHY2QU0PRFYN4U/cost%2Bof%2Bdull.jpg The Challenger Project - Challenger at Cannes: Propelling Questions getting results - The Cost of Dull (with Peter Field) https://thechallengerproject.com/blog/2023/lucky-saint-interview monthly 0.5 2025-02-04 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/231aaf60-9033-4a9e-bea6-e5f77eff7698/02.03.23_1.90.2.jpg The Challenger Project - ‘We've been singularly focused on doing one thing well’: Lucky Saint founder, Luke Boase - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/37ec1dae-b522-4c50-bfa1-0ce31b78c118/IMG_8899.jpg The Challenger Project - ‘We've been singularly focused on doing one thing well’: Lucky Saint founder, Luke Boase - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/2ef3227b-8f00-4c99-bc4c-eff1da9e8536/DP7gqMnRwwMbwTdy1bFOHOGi6wRIFGI5hI1w09bX.jpeg The Challenger Project - ‘We've been singularly focused on doing one thing well’: Lucky Saint founder, Luke Boase - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/10fe7069-80bf-4bd6-b3b5-9467a34c94f9/Screenshot+2023-04-14+at+10.01.59.png The Challenger Project - ‘We've been singularly focused on doing one thing well’: Lucky Saint founder, Luke Boase - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/d98d0d79-8520-4eba-9ea8-b865f1770cb2/230228_Lucky+Saint_5712-S.jpg The Challenger Project - ‘We've been singularly focused on doing one thing well’: Lucky Saint founder, Luke Boase - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/4e0457da-ebbc-4581-98d2-a1dbaf03e310/Screenshot+2023-04-14+at+10.02.34.png The Challenger Project - ‘We've been singularly focused on doing one thing well’: Lucky Saint founder, Luke Boase - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/9f9502b1-dd6a-4d45-bf29-6d3fb9edb500/Screenshot+2023-04-14+at+10.18.50.png The Challenger Project - ‘We've been singularly focused on doing one thing well’: Lucky Saint founder, Luke Boase - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thechallengerproject.com/blog/2023/olio-interview monthly 0.5 2024-05-07 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/9942c9f5-41e6-49e0-9d20-6d3ef1ac3ae0/MM_Billboard_BB-LDN-04_RT2_R1_AMENDED.jpg The Challenger Project - ‘We need to move to a new paradigm of consumption, based on sharing, not shopping’: Iona Carter, Chief Brand Officer, Olio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/2f0b9944-554f-4d70-a508-84c63eea5a9c/Iona+Head+Shot.jpeg The Challenger Project - ‘We need to move to a new paradigm of consumption, based on sharing, not shopping’: Iona Carter, Chief Brand Officer, Olio - Make it stand out Iona Carter, Chief Brand Officer, Olio. Photo: Olio https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1f6dc5af-232a-4c9b-858c-06c10e322a4e/MM_Billboard_BB-NYC2-07_R1_AMENDED_YELLOW.jpg The Challenger Project - ‘We need to move to a new paradigm of consumption, based on sharing, not shopping’: Iona Carter, Chief Brand Officer, Olio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/6ae25dca-f6ee-4478-9f9b-08c59c704748/Olio+volunteers+at+Iceland.jpg The Challenger Project - ‘We need to move to a new paradigm of consumption, based on sharing, not shopping’: Iona Carter, Chief Brand Officer, Olio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/43f75025-2fb5-49c6-b794-d6069d047aff/Images.gif The Challenger Project - ‘We need to move to a new paradigm of consumption, based on sharing, not shopping’: Iona Carter, Chief Brand Officer, Olio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thechallengerproject.com/blog/2023/tracksmith-founder-matt-taylor-interview monthly 0.5 2024-05-07 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/90b13427-0706-4ad8-9432-79b0e591fea9/Tracksmith+Primary.jpeg The Challenger Project - ‘When you don’t have the resources, you have to be distinct’: Tracksmith founder Matt Taylor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/673cc88c-82d5-4986-bf92-d0c7553cabc7/Matt-Taylor-1920.jpg The Challenger Project - ‘When you don’t have the resources, you have to be distinct’: Tracksmith founder Matt Taylor - Make it stand out Matt Taylor, Tracksmith founder. Photo: Emily Maye https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/43fdb5ff-9412-42c6-a794-2d201771433b/253801414_3069353349855314_1449364112585809640_n.jpeg The Challenger Project - ‘When you don’t have the resources, you have to be distinct’: Tracksmith founder Matt Taylor - Make it stand out ‘Champion for the running class’ banner at Tracksmith pop-up event in New York City in 2021. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/3c7e1425-10fe-4e58-8419-fa7c4c32a08b/Tracksmith+Secondary.jpeg The Challenger Project - ‘When you don’t have the resources, you have to be distinct’: Tracksmith founder Matt Taylor - Make it stand out Tracksmith entered the footwear category in 2021 with its ‘Eliot Runner.’ https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/0f27a146-caad-4986-916d-974e0f4d891c/1674760895-ts_f2017_trackhouse_0327-1920.jpg The Challenger Project - ‘When you don’t have the resources, you have to be distinct’: Tracksmith founder Matt Taylor - Make it stand out ‘The Trackhouse’ in Boston is Tracksmith’s first retail store and a community hub for runners. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/595c2b59-1d31-41a5-a781-46515075d0d0/322121799_643368064145684_7387980169263703926_n.jpeg The Challenger Project - ‘When you don’t have the resources, you have to be distinct’: Tracksmith founder Matt Taylor - Make it stand out Tracksmith’s ‘Church of the Long Run’ film follows runner Sam Roecker for 83-minutes in real time on her Sunday long run in Colorado. https://thechallengerproject.com/blog/2022/70-years-of-swedish-challenger-brands monthly 0.5 2024-05-07 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/9a067b66-760b-4728-8d72-d4830c3fb5be/Polestar-1920.jpg The Challenger Project - 70 years of Swedish challenger brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/26d7b943-0517-4b23-aafe-faec2172e91c/Absolut-1200.jpg The Challenger Project - 70 years of Swedish challenger brands - Make it stand out Absolut Vodka’s debut campaign ‘Perfection’ ran for 15 years and spawned 1500 variations, including collaborations with Andy Warhol and Keith Haring (above). https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/442453ad-b651-48c2-8980-b8a2ebab37af/Acne-Paper.jpg The Challenger Project - 70 years of Swedish challenger brands - Make it stand out Launched in 2005, Acne Paper was a magazine that explored photography, art, and literature and was an early form of content marketing for Acne Studios. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/4dd041b5-7384-4dfa-ae6c-caa6ec656942/s3-news-tmp-10557-ditch_milk--default--1280.jpeg The Challenger Project - 70 years of Swedish challenger brands - Make it stand out Oatly’s ‘Ditch Milk’ OOH campaign in Shoreditch. Photo: Oatly. https://thechallengerproject.com/blog/2022/folx-health-ceo-liana-douillet-guzman-interview monthly 0.5 2024-05-07 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/72673b07-56ae-4085-8220-8aea7fe52e91/Protect+trans+youth+2100.jpeg The Challenger Project - ‘We want to create that umbrella of safety for the LGBTQ+ community’: Folx Health CEO Liana Douillet Guzmán - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/7894af4a-cb2a-4521-a1d8-61cf2f131044/FOLX_Health_Liana_Guzman.jpeg The Challenger Project - ‘We want to create that umbrella of safety for the LGBTQ+ community’: Folx Health CEO Liana Douillet Guzmán - Make it stand out Liana Douillet Guzmá, CEO of Folx Health. Photo: Folx https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/da188f37-2ddd-444b-8fb4-a1e8b8539349/Folx+Estrogen.jpeg The Challenger Project - ‘We want to create that umbrella of safety for the LGBTQ+ community’: Folx Health CEO Liana Douillet Guzmán - Make it stand out Folx offer estrogen memberships for transgender and non-binary people. Photo: Folx Health https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/fa37fb55-0fcc-43b1-b5a2-4fedb8162fc1/Say+Gay+billboard.jpeg The Challenger Project - ‘We want to create that umbrella of safety for the LGBTQ+ community’: Folx Health CEO Liana Douillet Guzmán - Make it stand out Folx’s ‘Say Gay’ billboard in Florida speaking out against anti-LGBTQ+ legislation. Photo: Folx Health https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/901b95fd-ba9d-4a58-9d36-775a8f36897c/Folx+library.jpeg The Challenger Project - ‘We want to create that umbrella of safety for the LGBTQ+ community’: Folx Health CEO Liana Douillet Guzmán - Make it stand out The Folx Library — a free information resource for the LGBTQ+ community. Photo: Folx Health https://thechallengerproject.com/blog/2022/vianney-vaute-co-founder-back-market-interview monthly 0.5 2024-05-07 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/2a3a0aa5-2f4c-44be-8611-595f7f75bef5/Back+Market+OOH.jpg The Challenger Project - ‘Scaling our numbers is a revolutionary act’: Back Market co-founder Vianney Vaute - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/bce67ffa-fee2-4c99-9877-d797f0a120ce/Vianney-Vaute---CCO%26-cofounder-Back-Market-HD---Julie-Glassberg--2-1920.jpeg The Challenger Project - ‘Scaling our numbers is a revolutionary act’: Back Market co-founder Vianney Vaute - Make it stand out Vianney Vaute, Co-founder and Chief Creative Officer. Photo: Back Market https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/fd6ef5ff-9925-4959-8e3e-5430d68d85cf/Back+Market.jpeg The Challenger Project - ‘Scaling our numbers is a revolutionary act’: Back Market co-founder Vianney Vaute - Make it stand out Back Market OOH campaign. Credit: Koto Studio https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1a8ed9bf-6536-4a3c-83ad-3e96ef37adc7/Back+Market+packaging.jpg The Challenger Project - ‘Scaling our numbers is a revolutionary act’: Back Market co-founder Vianney Vaute - Make it stand out Back Market’s ‘Apple-rivalling’ packaging. Credit: Koto Studio https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/df12362d-0b6a-4579-b72e-58540048cff6/Back+Market+-+Welcome+hall+Paris.jpg The Challenger Project - ‘Scaling our numbers is a revolutionary act’: Back Market co-founder Vianney Vaute - Make it stand out Back Market’s Paris office. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/2d41518a-60fc-47ea-8924-064ba6e61db0/Back-Market---Bordeaux-1920.jpg The Challenger Project - ‘Scaling our numbers is a revolutionary act’: Back Market co-founder Vianney Vaute - Make it stand out Back Market’s value of ‘Sabotage!’ on the walls of its Bordeaux offices. https://thechallengerproject.com/blog/2022/steve-nilsen-liquid-death-interview monthly 0.5 2024-06-24 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/2eb26a80-5c80-47f8-85b8-0ac9bdc44287/Big-Game-still.jpg The Challenger Project - ‘We’re having fun with the healthiest beverage on earth’: Steve Nilsen, Liquid Death’s VP of Cult Indoctrination - Make it stand out A still from Liquid Death’s ‘Big Game Commercial’. Credit: Liquid Death https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/f5579edd-211c-474b-9391-aa70df375e49/241372016_3109300476018872_1608187397182827107_n.jpeg The Challenger Project - ‘We’re having fun with the healthiest beverage on earth’: Steve Nilsen, Liquid Death’s VP of Cult Indoctrination - Make it stand out In-store merchandising, Liquid Death-style. Photograph: Liquid Death https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/17198ed4-b5c8-46b2-8076-ad1efd4e6f1f/159479140_2946337168981871_2787874658918418035_n.jpeg The Challenger Project - ‘We’re having fun with the healthiest beverage on earth’: Steve Nilsen, Liquid Death’s VP of Cult Indoctrination - Make it stand out Liquid Death’s limited edition Greatest Hates album on vinyl made up of the company’s bad reviews on the internet. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/f4f2d655-5f37-48f9-858f-86131a9e5d68/Tony-Hawk_1_Blood-Draw.jpeg The Challenger Project - ‘We’re having fun with the healthiest beverage on earth’: Steve Nilsen, Liquid Death’s VP of Cult Indoctrination - Make it stand out Liquid Death created a limited edition skateboard infused with real blood from pro-skater Tony Hawk. https://thechallengerproject.com/blog/2022/jane-cunningham-philippa-roberts-brandsplaining-interview monthly 0.5 2024-05-07 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/5a7316c8-3a19-4d0f-aee8-8ee15afd131b/Phillipa-and-Jane-1920.jpg The Challenger Project - ‘Fix the category, not the audience’: An interview with Jane Cunningham & Philippa Roberts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/77d50657-d826-4cca-85b2-047bab390f4e/Brandsplaining+%E2%80%93+packshot.jpg The Challenger Project - ‘Fix the category, not the audience’: An interview with Jane Cunningham & Philippa Roberts - Make it stand out Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It. https://thechallengerproject.com/blog/2022/becky-okell-huw-thomas-cofounders-paynter-interview monthly 0.5 2024-05-07 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/13b484c7-41e2-4c55-847f-01c973aa4842/20210702+Micro+Batch+Iger-217+%281%29.jpg The Challenger Project - Changing the perception of sustainability: An interview with the co-founders of Paynter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1ab41caa-8aac-4d97-a70d-d26ed7576b90/Paynter+doing+own+product++photography+at+home.jpg The Challenger Project - Changing the perception of sustainability: An interview with the co-founders of Paynter - Make it stand out Preparing for product photography of Batch 3.5 at home. Photograph: Paynter https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/8fe88057-5a04-4eaa-9693-4f04af76dfdf/Paynter-denim1_1024x1024.jpeg The Challenger Project - Changing the perception of sustainability: An interview with the co-founders of Paynter - Make it stand out Paynter share video updates of product development each week. Photograph: Paynter https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/10aa0b01-e0dc-4589-85f8-c2acb3fe8e85/Paynter-carelabel_1024x1024.jpg The Challenger Project - Changing the perception of sustainability: An interview with the co-founders of Paynter - Make it stand out Paynter’s care label. Photograph: Paynter https://thechallengerproject.com/blog/4-takeaways-for-brands-from-expo-west-2022 monthly 0.5 2022-07-26 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/e0e718dc-3926-4b0f-9935-5c1aafa13258/IMG_0107.jpeg The Challenger Project - 4 takeaways for brands from Expo West 2022 - Make it stand out Giant cereal and Hawaiian shirts at 2021 Challenger to Watch Magic Spoon’s stall. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/069c867a-393b-42b2-922c-44fd7824834a/IMG_0085.jpeg The Challenger Project - 4 takeaways for brands from Expo West 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1647540921973-IBC1TNCHN225WCJKCDUN/IMG_0101.jpg The Challenger Project - 4 takeaways for brands from Expo West 2022 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1647541018977-OEL6H432H2RK8U4O7Q4X/IMG_0118.jpg The Challenger Project - 4 takeaways for brands from Expo West 2022 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1647541134507-HFAAPX5BD261388DORTO/IMG_0201.jpg The Challenger Project - 4 takeaways for brands from Expo West 2022 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1647540162098-3IQ8VS4E9OK0S6SYWSC5/IMG_0179.jpg The Challenger Project - 4 takeaways for brands from Expo West 2022 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1647540106591-JWQMPCSV8HXAAQPD77B9/IMG_0203.jpg The Challenger Project - 4 takeaways for brands from Expo West 2022 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1647540591017-WROYD6SIXXUBQWMEBFBJ/IMG_0098.jpg The Challenger Project - 4 takeaways for brands from Expo West 2022 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/a633ace0-916b-45d0-9e57-020f888fafdd/IMG_0196.jpg The Challenger Project - 4 takeaways for brands from Expo West 2022 - Make it stand out Martha Stewart’s CBD gummies. https://thechallengerproject.com/blog/2022/habito-cmo-abba-newbery-interview monthly 0.5 2022-09-28 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/66640386-578a-4be5-9439-64905419305e/Abba+Newbury+1637x1080.jpeg The Challenger Project - ‘Fame seemed to us the only strategy’: Habito’s CMO Abba Newbery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/d049d5d7-761d-405d-b2d6-19c5ac260889/DSCF3547.jpeg The Challenger Project - ‘Fame seemed to us the only strategy’: Habito’s CMO Abba Newbery - Make it stand out Habito + Uncommon’s ‘Hell or Habito’ brand platform construct. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/4ae17aec-1ca0-452f-bfe7-335658b81fcc/EDkarma-20191120045209986.jpeg The Challenger Project - ‘Fame seemed to us the only strategy’: Habito’s CMO Abba Newbery - Make it stand out Habito’s ‘Mortgage Kama Sutra’ (Uncommon, 2019) https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/56391369-7d2f-40a1-ba73-18c08affe16b/s3-news-tmp-145694-whatsapp_image_2021-02-10_at_16.42.09--default--1280.jpg The Challenger Project - ‘Fame seemed to us the only strategy’: Habito’s CMO Abba Newbery - Make it stand out ‘The Road to Completion’ Habito’s erotic novel written by My Dad Wrote a Porno’s Rocky Flintstone. (Uncommon, 2021) https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/04017617-9338-4aba-b886-660f5d2e6896/DSCF3514.jpeg The Challenger Project - ‘Fame seemed to us the only strategy’: Habito’s CMO Abba Newbery - Make it stand out Hanging out with Piñata man. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/b6b343a9-43ba-4a7e-afdd-4f178cc9a1e5/DSCF3578.jpeg The Challenger Project - ‘Fame seemed to us the only strategy’: Habito’s CMO Abba Newbery - Make it stand out Photoshopped ‘family’ photos in the office. https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-getir monthly 0.5 2022-01-28 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/a57c7886-c4ef-4513-905a-444806577d7d/167931484_154098169940662_3257422841479913285_n.jpg The Challenger Project - Getir — for delivering to Uber’s Children - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/abdbcd8a-0655-43e5-8b61-4acd3fc6c23f/Getir+bike The Challenger Project - Getir — for delivering to Uber’s Children - Make it stand out Getir’s striking yellow and purple branding. Photo: Getir https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-ola-electric monthly 0.5 2022-01-28 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/07d72e91-a674-4e06-94d9-c9ee28675733/Ola+Electric+charging+2.jpeg The Challenger Project - Ola Electric — for green mobility for a billion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/698a3c28-cb09-4c6d-aad1-7bab5f10da0d/Ola+Electric.jpeg The Challenger Project - Ola Electric — for green mobility for a billion - Make it stand out The Ola S1. Photo: Ola Electric https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-florasis monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/77686c3f-8e44-4341-b00a-871ebf9f6685/Florasis+lipstick.jpg The Challenger Project - Florasis — for the new age of Chinese makeup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/3484017a-94d7-4afc-aa24-f57354840a46/266457515_1392001644549122_8291727757862407350_n.jpeg The Challenger Project - Florasis — for the new age of Chinese makeup - Make it stand out Florasis’ Eastern Beauty Dressing Box. Photo: Florasis https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-vanmoof monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/bbd01677-f6e8-4c9d-94f8-ff151f3e98ac/404059-VanMoof+V+hi+res+01-ad00bb-original-1634035689.png The Challenger Project - VanMoof — for challenging the tyranny of the car - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/818f7f32-49a7-4b4b-aed5-6b0d1d5cd9ba/VanMoof-hub.jpeg The Challenger Project - VanMoof — for challenging the tyranny of the car - Make it stand out Inside a VanMoof Service Hub, Amsterdam. Photo: VanMoof https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-rtfkt monthly 0.5 2022-09-28 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/92eae0a4-ebf1-4325-9ef6-c2c61200f517/RTFKT+sneaker.jpeg The Challenger Project - RTFKT — for pushing the boundaries of sneakers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/50d1eabf-87ea-4f6a-b453-b7cad01142a4/rtfkt-tribute-00.jpg The Challenger Project - RTFKT — for pushing the boundaries of sneakers - Make it stand out RTFKT’s NZXT Sneaker. Photo: RTFKT Studios https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/2842c875-6c36-4f66-92b1-708ce096cf96/Musk.jpg The Challenger Project - RTFKT — for pushing the boundaries of sneakers - Make it stand out Elon Musk appears to wear sneakers inspired by his Cybertruck. Photo: RTFKT https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-folx-health monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/437573dc-aa2e-4b52-b68e-da72a842d9ae/Folx+packaging.jpg The Challenger Project - Folx — for representing a sea change in healthcare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/55b1d1ce-3654-41d6-86d3-05fac45b4f54/Folx+Estrogen.jpeg The Challenger Project - Folx — for representing a sea change in healthcare - Make it stand out Photo: Folx Health https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/72b81235-b5ec-4314-b353-8e9dbc84ec47/Protect+trans+youth+outdoor.jpg The Challenger Project - Folx — for representing a sea change in healthcare - Make it stand out A Folx Health billboard in Houston, Texas. Photo: Folx Health https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-modern-animal monthly 0.5 2022-01-31 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/de9e2b8b-afb9-42a3-91a2-89541c031417/123553844_414220909943508_7216513167898033995_n.jpg The Challenger Project - Modern Animal — for next-generation vet services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/f9175a95-cce2-44d5-9bbe-35b1fffc0081/120081178_380180000014266_8970155579387345712_n.jpeg The Challenger Project - Modern Animal — for next-generation vet services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/e29e59c7-c650-4944-9df6-1d945f5228ce/137520917_458896195475979_361975561168203498_n.jpeg The Challenger Project - Modern Animal — for next-generation vet services - Make it stand out Modern Animal clinic, Los Angeles, California. Photo: @timhirschmann https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-thursday-dating monthly 0.5 2022-01-28 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/fb34862d-dea8-4b82-9974-008a6d85dbf6/HingeBillboard.jpg The Challenger Project - Thursday — for knowing what to sacrifice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/27dde4b9-986b-4218-b802-6793232f34ec/https---bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com-public-images-35a48915-40be-4b05-be91-50ba9dab0c8d_599x374.png The Challenger Project - Thursday — for knowing what to sacrifice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/e9b8c451-ab80-4264-8808-9d6e1d78be44/GotDumped.jpeg The Challenger Project - Thursday — for knowing what to sacrifice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-tru-earth monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/c5ec4963-de9c-4b19-9cec-17eb19bc598b/Tru+Earth.jpg The Challenger Project - Tru Earth — for progressing the laundry category - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-manner-coffee monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/51c10ab0-4afb-47d0-b583-6f903f3caa9d/taha-PHVv_kHrjlk-unsplash.jpeg The Challenger Project - Manner Coffee — for accelerating a new national ritual - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/dfd3d75b-eb13-4650-99b1-cd13c7e252a9/Manner+x+UCCA.jpeg The Challenger Project - Manner Coffee — for accelerating a new national ritual - Make it stand out Manner’s collaboration with Ullens Center for Contemporary Art. Photo: Manner Coffee https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-deadhappy monthly 0.5 2022-03-11 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/6f363208-1abc-4e5d-b253-7250b5b0194d/DeadHappy.jpg The Challenger Project - DeadHappy — for being bold in talking about death - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-illuvium monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/d8d9454d-99bf-47ff-b42f-431d0b890794/270770263_248102614098119_6985303744716956087_n.jpeg The Challenger Project - Illuvium — for making gaming pay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/e47eae00-425a-4db0-9558-f0f3400e7751/The+Abyssal+Grove%2C+a+dense+mangrove-like+forest+in+the+game..jpeg The Challenger Project - Illuvium — for making gaming pay - Make it stand out The Abyssal Grove, a dense mangrove-like forest in the game. Credit: Illuvium. https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-reflaunt monthly 0.5 2022-09-28 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/5ee1d774-0053-4d79-a36c-956a6aba6ff8/Reflaunt-Bravo-Case-Study-5-scaled.jpeg The Challenger Project - Reflaunt — for taking circular fashion mainstream - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/9bd37380-36e5-4518-b1ef-13a859c9977d/Reflaunt-Bravo-Case-Study-9-scaled.jpeg The Challenger Project - Reflaunt — for taking circular fashion mainstream - Make it stand out Photo: Reflaunt / Bravo https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-oja monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/9afc5c5f-eeb7-46ec-ba3e-d49a4e30ecea/Oja+delivery+box.jpg The Challenger Project - Oja — for delivering global, local - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/54d17afb-b405-42c0-adb5-2606296602de/Oja+food+table.jpg The Challenger Project - Oja — for delivering global, local - Make it stand out Popular products on Oja’s platform include Scotch Bonnet Peppers, Oxtail and Plantain. Photo: Oja https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-olive monthly 0.5 2022-02-02 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/c2fa3022-0e1d-43d3-bb75-bd2af9105958/Olive+packaging.jpg The Challenger Project - Olive — for next-generation shipping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/3331842a-7410-43d3-a8f3-280f4c2099dc/Olive+outdoor.jpeg The Challenger Project - Olive — for next-generation shipping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-haeckels monthly 0.5 2022-01-29 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/3cfd2216-6617-4807-9e11-bcbf7960d7a6/Haeckels+rosehip.jpg The Challenger Project - Haeckels — for being a genuine local hero - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/cc2a1ece-3449-4090-b776-b453660babae/Haeckels%27+Margate+shop.jpg The Challenger Project - Haeckels — for being a genuine local hero - Make it stand out Haeckel’s Margate shop. Photo: Haeckels https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-sway monthly 0.5 2022-02-02 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/44ba6171-e2e7-4855-8129-6f0e73cf3558/05+Sway_Aug+2021+%281%29-2.jpeg The Challenger Project - Sway — for questioning how we wrap things up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1827792d-3be4-4d64-98ba-34bc8e9a4cdf/02+Sway_Aug+2021+%281%29-2.jpeg The Challenger Project - Sway — for questioning how we wrap things up - Make it stand out Sway’s packaging made from seaweed. Photo: Sway https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-forest-green-rovers monthly 0.5 2022-01-28 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/f3fb0e07-aab8-4d9e-ab94-b6f9e3994586/New+Lawn.jpeg The Challenger Project - Forest Green Rovers — for an off-pitch giant-killing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-bathu monthly 0.5 2022-01-31 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/7e3beec0-29a0-4e05-98e7-d6b4a4d38ed8/IMG_3438-1920.jpg The Challenger Project - Bathu — for being Africa’s local hero sneaker - Make it stand out Image: Bathu Journey Express – Sven Colours (township slang for a fancy meal typically eaten on Sundays) https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/0beea401-19ed-4e4d-aa47-553e8afef0fe/IMG_6836-1920.jpg The Challenger Project - Bathu — for being Africa’s local hero sneaker - Make it stand out Image: Bathu – Sky Edition https://thechallengerproject.com/blog/challenger-brands-to-watch-2022-paynter monthly 0.5 2022-01-31 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/5888ec5e-835d-421f-9472-fbeea7936465/Paynter+moleskin.jpg The Challenger Project - Paynter — for making fashion worth waiting for - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/e93763c6-8f52-48fe-835a-66e152409e4a/IMG_6628-1920.jpg The Challenger Project - Paynter — for making fashion worth waiting for - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/f58fb642-61b4-46ba-bf14-1e8cf7a8871e/20210702+Micro+Batch+Iger-217+%281%29.jpg The Challenger Project - Paynter — for making fashion worth waiting for - Make it stand out Co-founders Becky Okell and Huw Thomas. Photo: Paynter https://thechallengerproject.com/blog/chris-west-strong-language-interview monthly 0.5 2022-05-12 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/87120fae-3ff0-4541-8c1e-e6f2c8e08357/Ditch+Milk.jpeg The Challenger Project - How to use language to grab attention, engage customers and deposition rivals - Make it stand out Oatly’s ‘Ditch Milk’ OOH campaign in Shoreditch, London. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/4eb4e4ad-3f04-4207-b1d9-a6bee1dbd503/Chris-West-Strong-Language.jpg The Challenger Project - How to use language to grab attention, engage customers and deposition rivals - Make it stand out Strong Language by Chris West. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/2131ebce-548d-4142-b64b-94492af8a6fd/Ref+Seattle.jpeg The Challenger Project - How to use language to grab attention, engage customers and deposition rivals - Make it stand out Reformation Store, Seattle. Photo: Reformation. https://thechallengerproject.com/blog/mark-choueke-how-to-avoid-mediocre-b2b-marketing monthly 0.5 2022-09-28 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1629297338133-CRWHE1ERQCUDZFPHDVQF/ilse-orsel-1920.jpg The Challenger Project - How to avoid mediocre B2B marketing with Boring2Brave author Mark Choueke - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1631134415178-L16ZENM5857BXHX8K996/Boring2Brave.jpeg The Challenger Project - How to avoid mediocre B2B marketing with Boring2Brave author Mark Choueke - Make it stand out Boring2Brave: The ‘bravery-as-a-strategy’ mindset that’s transforming B2B marketing https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1631114934451-UEC41SGLPSU0P15AZ3I0/Mark-Choueke-1000.jpg The Challenger Project - How to avoid mediocre B2B marketing with Boring2Brave author Mark Choueke - Make it stand out Mark Choueke: “There’s an assumption that there is no role to play for creativity or memorability in B2B marketing” https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1631184207378-RBKFB9IU40H2LR6LJHRD/Dump-Frank-640.jpg The Challenger Project - How to avoid mediocre B2B marketing with Boring2Brave author Mark Choueke - Make it stand out Qubit’s Frankenstein monsters from its ‘Dump Frank’ campaign at the Adobe summit. https://thechallengerproject.com/blog/2021/activate-brand-purpose-scott-goodson-chip-walker-interview monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1624567282096-WNFI659ZYDA2KWMQ8F5L/Patagonia.jpeg The Challenger Project - Brand purpose done right: An interview with Scott Goodson and Chip Walker - Make it stand out Patagonia’s Action Works café in London’s Broadway Market exists to inspire people to fight the environmental crisis. Photo: Patagonia. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1624563006679-FNU67RI3FJ7BQGAWIFWU/Activate+Brand+Purpose.jpeg The Challenger Project - Brand purpose done right: An interview with Scott Goodson and Chip Walker - Make it stand out Activate Brand Purpose by Scott Goodson and Chip Walker. Photo: Strawberry Frog. https://thechallengerproject.com/blog/2021/crowns-and-hops-co-founders-interview monthly 0.5 2022-01-14 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1619620600974-US6T2ZEG8IV060Z6Q2F3/Crowns+%26+Hops.jpeg The Challenger Project - ‘We’ve had to be audacious to make an impact’: How Crowns & Hops is building racial equity in beer https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1620244287724-MD859SDFT14XTXVDSPYL/Black+people+love+beer+t-shirts.jpeg The Challenger Project - ‘We’ve had to be audacious to make an impact’: How Crowns & Hops is building racial equity in beer Beny Ashburn and Teo Hunter wearing their ‘rallying cry’. Photo: Crowns & Hops. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1620244361578-JETUIKZKW8CW09OEFTEA/Urban+Knight.jpeg The Challenger Project - ‘We’ve had to be audacious to make an impact’: How Crowns & Hops is building racial equity in beer https://thechallengerproject.com/blog/how-to-bring-a-challenger-brand-mindset-to-marketing-sustainability monthly 0.5 2021-09-10 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1620734163926-STIYBVLW5UBUH43KDVPL/380457-VanMoof_Jim_Stoten_9-7ab0a7-original-1614330185.png The Challenger Project - How to bring a challenger brand mindset to marketing sustainability - Make it stand out Illustration from Van Moof’s ‘Ride the future’ campaign. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1620903731132-75QENQL8B1LU558Q6CWO/Allbirds.jpeg The Challenger Project - How to bring a challenger brand mindset to marketing sustainability - Make it stand out Allbirds creatively show the sustainable materials used to manufacture its products. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1620739503708-OQIV0V88D8PU3XGXT57I/Reformation.jpeg The Challenger Project - How to bring a challenger brand mindset to marketing sustainability - Make it stand out Reformation’s in-store message avoids the clichés of sustainability messaging by accepting the limitations of its sustainability credentials. Photo by Charles Etoroma. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1620737788710-NMET7IS6VVMDYM4MJUZ8/20200218_bk_moldy_burger_ooh_press_image_2.jpeg The Challenger Project - How to bring a challenger brand mindset to marketing sustainability - Make it stand out Burger King’s ‘Moldy Whopper’ campaign strongly polarised opinion which only created more fame. Photo: Burger King https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1620907720582-Y485MOFPMOV1HFX2LX1Z/04-patagonia-vote-the-assholes-out-clothing-tag-gq-september-2020.jpeg The Challenger Project - How to bring a challenger brand mindset to marketing sustainability - Make it stand out Patagonia’s ‘Vote The Assholes Out’ was a bold move that paid off. Credit: Patagonia https://thechallengerproject.com/blog/the-overthrow-ii-podcast-how-mailchimp-build-real-and-human-b2b-connections monthly 0.5 2021-12-07 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1619015530836-1LROSUNUKPWTY11XVSFJ/Tom-Klein-Mailchimp-1920.jpg The Challenger Project - The Overthrow II Podcast: How Mailchimp build real and human B2B connections Tom Klein, Mailchimp CMO. Photo: eatbigfish & PHD Worldwide. https://thechallengerproject.com/blog/interview-jack-scott-alex-wright-co-founders-dash-water monthly 0.5 2021-06-25 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1614809549766-3YCDOIU8JHNR0HU6521G/Dash-Water-Co-founders-1920.jpg The Challenger Project - ‘Marketing is about doing less’: An interview with the co-founders of Dash Water Jack Scott and Alex Wright, cofounders of Dash Water. Photo: Dash Water. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1614809737477-12FIJ6R6GIVQ68EKJKT4/Dash-1920.jpg The Challenger Project - ‘Marketing is about doing less’: An interview with the co-founders of Dash Water Photo: Dash Water. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1616449822992-5ZZYGNBDLD37HD9G8D70/Dash-water-feedback.jpg The Challenger Project - ‘Marketing is about doing less’: An interview with the co-founders of Dash Water Dash Water partner with food waste charity Feedback to identify farms with surplus fruit and vegetables. Photo: Dash Water. https://thechallengerproject.com/blog/2021/building-a-challenger-mindset-in-a-large-organisation monthly 0.5 2021-03-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1614352878087-SRHY34B3LBMUYJ3UTQ4C/Skoda+UK.jpg The Challenger Project - The Overthrow II Podcast: Building a challenger mindset in a large organisation Skoda’s DSI Cycling academy. Photo: Skoda UK https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-notco monthly 0.5 2021-01-13 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1609799018460-4PMTWS7H0SZEPCFWUQ51/Not+Milk+01.jpg The Challenger Project - NotCo — for a new approach to plant-based https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1609800165911-0WKP03J8JESQIJKUEWYW/Status+Cow.jpg The Challenger Project - NotCo — for a new approach to plant-based https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-bookshop monthly 0.5 2021-02-05 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610229258885-07P7SGIZOWYL8LH1YN7N/Bookshop-UK-1920.jpg The Challenger Project - Bookshop — for challenging Amazon Andy Hunter, the founder of Bookshop.org. Photograph: Idris Talib Solomon https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-telepath monthly 0.5 2021-01-13 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1608064240108-WMGART9XDCQB7GQNCCEX/Telepath.jpg The Challenger Project - Telepath — for cleaning up social https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-treecard monthly 0.5 2022-09-28 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610229627381-VQ0BWZX9C23R0WJD33H6/TreeCard-Ecosia-Use-Cafe.jpg The Challenger Project - TreeCard — for helping us spend to save (the planet) https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-mozilla monthly 0.5 2021-01-13 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610229777528-8C7TE691UCLEIPRKJKP2/Mozilla_Berlin_03-1920.jpg The Challenger Project - Mozilla — for trying to unfck the internet https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-crowns-and-hops monthly 0.5 2021-01-22 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610228942011-9VFHUQU2RA9S7VB7TYOG/Crowns%2B%2526%2BHops%2B04.jpg The Challenger Project - Crowns & Hops — for bringing a fresh voice to craft beer https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610983850803-5WL2U0W920NXFXG529R4/Crowns+%26+Hops.jpg The Challenger Project - Crowns & Hops — for bringing a fresh voice to craft beer https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610983890657-96GHQRTTQ0Q0QFTNZ8M5/Founders-Beny+Ashburn+and+Teo+Hunter103244120_565181580848992_1254233724551640052_o.jpg The Challenger Project - Crowns & Hops — for bringing a fresh voice to craft beer Crowns & Hops co-founders Teo Hunter and Beny Ashburn. Photograph: Crowns & Hops. https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-whoop monthly 0.5 2021-01-13 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610228506188-BOROTCMOKCSCME04M70K/Whoop.png The Challenger Project - Whoop — for changing the fitness game https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-liquid-death monthly 0.5 2022-09-28 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610977007365-GQ6QIKJ9GE9ZSJ17JLTB/Liquid-Death-Still-Sparkling-1920.jpg The Challenger Project - Liquid Death — for making water interesting https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610721724108-6E9USYTEZOR7I75W9ERP/Liquid+Death+Ad.jpg The Challenger Project - Liquid Death — for making water interesting https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-culdesac monthly 0.5 2021-01-19 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610227635555-1CU0560WYE6EUUQZJSS1/Culdesac+01.jpg The Challenger Project - Culdesac — for reimagining our cities https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-entocycle monthly 0.5 2022-09-28 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1019d91d-acb3-41e5-8d96-77f5d355d33d/Frozen-Entofresh-1920.jpg The Challenger Project - Entocycle — for rethinking the food chain Whole insect larvae. Credit: Entocycle. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610231025944-3G9898HBGDZ253EVQA9R/Entocycle+01.jpeg The Challenger Project - Entocycle — for rethinking the food chain Black Soldier Fly larvae. Photo: Entocycle. https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-pinduoduo monthly 0.5 2021-01-13 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610230902080-KSNREF48FH7H3HP1YWTM/Pinduoduo-01.jpg The Challenger Project - Pinduoduo — for making shopping social https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-oda monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1609933814059-7LNC1MM6J98YS58GNKMK/Oda.jpg The Challenger Project - Oda — for bringing artists and audiences together https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-minor-figures monthly 0.5 2022-09-28 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610548702282-NCHAMCR1LN7O7YJ56WKL/MF_OOH_2020-1920.jpg The Challenger Project - Minor Figures — for being more funk than punk https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610548513302-WIJUB9WUT5JX34330FEU/Voat-Milk.jpg The Challenger Project - Minor Figures — for being more funk than punk Minor Figure’s ‘Voat Milk’ campaign encouraging people to vote in the 2020 US election. Photo: Minor Figures. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610549148218-ZISJ8CD0VEHG7KG1PGZN/Stu+headshot.jpg The Challenger Project - Minor Figures — for being more funk than punk Minor Figures Founder and CEO, Stuart Forsyth. Photo: Minor Figures. https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-gugu-intimates monthly 0.5 2021-01-19 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610228358505-C7C195FFYCXCPOATK9VS/Gugu+01.jpg The Challenger Project - Gugu Intimates — for showing up for women of colour https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-ohne monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610985066862-W9T91NF2ZFEHWM5Q82OB/Ohne-brb-image-1920.jpg The Challenger Project - Ohne — for empowering ‘bleeding babes’ https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610979615091-NTRRC0RDIP6QPTQM5QVM/Ohne-03.jpg The Challenger Project - Ohne — for empowering ‘bleeding babes’ https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-uoma-beauty monthly 0.5 2021-02-23 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610227245927-AGVTDQ61NRLC9V6GDQZT/Uoma%2B02.jpg The Challenger Project - Uoma — for calling for meaningful change https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-dash-water monthly 0.5 2021-01-19 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610230121822-QXR9LIJW2XR839U0LO1F/Dash-1920-3.jpg The Challenger Project - Dash Water — for its quiet revolution https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1611067720168-4JNU6FVAQ5MHO2R6HZDW/Dash_1080x1080p_Wonky_Cuc.jpg The Challenger Project - Dash Water — for its quiet revolution Photograph: Dash Water https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-oddbox monthly 0.5 2021-01-13 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610226300507-VPPM1WYOZ99TD0W0LZU0/Oddbox.jpg The Challenger Project - Oddbox — for fighting food waste from the doorstep https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-nide monthly 0.5 2021-01-13 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1610225792549-NOTHV3NS2J7JZBUJK529/Nide+03.jpg The Challenger Project - Nide — for crowdsourced skincare https://thechallengerproject.com/blog/challenger-brands-to-watch-2021-magic-spoon monthly 0.5 2021-01-13 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1609972420758-F6J893DXMFVJVCSCAUQG/Magic%2BSpoon.jpg The Challenger Project - Magic Spoon — for dialling up the nostalgia https://thechallengerproject.com/blog/2020/how-twitter-embraced-a-challenger-mindset monthly 0.5 2021-03-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1603750516013-SK9MH9002OJURPI5Z6XL/Twitter-logo-hq-1920.jpg The Challenger Project - How Twitter embraced a challenger mindset Twitter HQ in downtown San Francisco. https://thechallengerproject.com/blog/the-overthrow-ii-podcast-challenger-thinking-for-legacy-brands monthly 0.5 2021-03-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1605559762825-ZW2JC12KOLFNOHVHSYH5/Daniel-Ordonez-1920.jpg The Challenger Project - The Overthrow II Podcast: Challenger thinking for legacy brands Daniel Ordóñez, Chief Growth Officer at Danone. https://thechallengerproject.com/blog/2020/ernesto-schmitt-the-craftory-interview monthly 0.5 2021-03-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1599236026320-83XUI7XKPKO87UBUW2IK/socially-concious-investing.jpg The Challenger Project - 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Challenger to Watch: Polestar Polestar Space in Oslo. https://thechallengerproject.com/blog/challenger-brands-to-watch-2020-loop monthly 0.5 2020-01-29 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580234952646-44C8P65C3ESRDAXDZZ10/Loop-1.jpg The Challenger Project - Challenger to Watch: Loop https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580235229459-DZX70RKRU0TE0866KD2K/Loop-2.png The Challenger Project - Challenger to Watch: Loop https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580235000817-DWQZBXQRLNB9FAZ5ZYXL/Loop-3.jpg The Challenger Project - Challenger to Watch: Loop Häagen-Dazs stainless steel packaging. https://thechallengerproject.com/blog/challenger-brands-to-watch-2020-re-inc monthly 0.5 2020-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1578324561301-T8MCPUCHK44ZM8GXWR0P/re_inc-1200.jpeg The Challenger Project - Challenger to Watch: Re-inc https://thechallengerproject.com/blog/challenger-brands-to-watch-2020-aviation-gin monthly 0.5 2020-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1579541327997-HJROGZ42950MX7CD2KF7/Aviation+Gin.jpg The Challenger Project - Challenger to Watch: Aviation Gin https://thechallengerproject.com/blog/challenger-brands-to-watch-2020-extinction-rebellion monthly 0.5 2020-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1579619729907-PSB55JRSAHJPIUP99KI1/Gareth-Morris-1920.jpg The Challenger Project - Challenger to Watch: Extinction Rebellion A member of the Red Brigade. Photograph: Gareth Morris. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1579621752331-4ZTJFYJ4JWLGWYIGEVGX/XR_DSF9544.jpg The Challenger Project - Challenger to Watch: Extinction Rebellion Photograph: Chris Howgate. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1579621477065-S5H3DODYHQHRTS47B51S/Danny-North.jpg The Challenger Project - Challenger to Watch: Extinction Rebellion Photograph: Danny North. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1579621937833-B587BHFQGNGVVKLWSWPY/VladimirMorozov-akxmedia_1920.jpg The Challenger Project - Challenger to Watch: Extinction Rebellion XR’s pink boat. Photograph: Vladimir Morozov. https://thechallengerproject.com/blog/challenger-brands-to-watch-2020-beco monthly 0.5 2020-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580292575680-SFHSTB3UHUM8MGBCMLHL/Beco-3.jpg The Challenger Project - Challenger to Watch: Beco https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580292677703-C623GE9DLXVQCOTKHEYD/Beco-1.jpg The Challenger Project - Challenger to Watch: Beco https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580292704192-976QN5Y2T2PTMU0B46UP/Beco-2.png The Challenger Project - Challenger to Watch: Beco https://thechallengerproject.com/blog/challenger-brands-to-watch-2020-playstation monthly 0.5 2020-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580294246260-DFG7APYUZ4AHSPEMCRCK/PlayStation.jpg The Challenger Project - Challenger to Watch: PlayStation https://thechallengerproject.com/blog/challenger-brands-to-watch-2020-yora monthly 0.5 2020-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580233579960-P2UAQ14U16WF8ZM1RHT0/Yora.jpg The Challenger Project - Challenger to Watch: Yora https://thechallengerproject.com/blog/challenger-brands-to-watch-2020-petit-pli monthly 0.5 2022-05-20 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580297768182-HQPCSFYS011V5INKQBVX/Petit+Pli-1.jpg The Challenger Project - Challenger to Watch: Petit Pli https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580297897396-CDQ9S4T6GBENFJ7HWQYL/Petit+Pli-3.jpg The Challenger Project - Challenger to Watch: Petit Pli https://thechallengerproject.com/blog/challenger-brands-to-watch-2020-welly monthly 0.5 2020-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580299967465-6QES401OMW8Q531N1UOP/Welly_Grid.jpg The Challenger Project - Challenger to Watch: Welly https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580300452537-76V4805MCSAAV8OPOLW9/Welly_Kid_Bandage-1920.jpg The Challenger Project - Challenger to Watch: Welly https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580300496242-XRGI64NXRUN1ZCY2VH24/Eric_Ryan.jpg The Challenger Project - Challenger to Watch: Welly Serial challenger Eric Ryan (co-founder of both Method and Welly) https://thechallengerproject.com/blog/challenger-brands-to-watch-2020-olio monthly 0.5 2022-05-06 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580302192456-8287OKYR71P814XO9D1H/OLIO-1920.jpg The Challenger Project - Challenger to Watch: OLIO https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580302537301-F8A06JHIAZYBCABU8132/OLIO+Founders.jpeg The Challenger Project - Challenger to Watch: OLIO OLIO’s founders Tessa Clarke and Saasha Celestial-One. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580302335223-XMXSXYMH9LVKR72M0VY6/Olio_2018_AnnabelStaff_192_6956+%281%29.jpg The Challenger Project - Challenger to Watch: OLIO https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580301848947-B2WVEI5XNMVSCPBPEBYK/OLIO-ad.png The Challenger Project - Challenger to Watch: OLIO OLIO’s debut ad. https://thechallengerproject.com/blog/challenger-brands-to-watch-2020-bumble-bizz monthly 0.5 2020-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580232640629-EFHMN3Q2XAKX1KYOWHHY/Bumble-Bizz.jpg The Challenger Project - Challenger to Watch: Bumble Bizz https://thechallengerproject.com/blog/challenger-brands-to-watch-2020-the-athletic monthly 0.5 2020-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580135766065-NVJ0FLKMKSO2FT4TLT3K/The-Athletic-1920.jpg The Challenger Project - Challenger to Watch: The Athletic https://thechallengerproject.com/blog/challenger-brands-to-watch-2020-rain monthly 0.5 2020-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580303303568-CL3OEFXTIL87SPX3CN2Z/Rain-1.jpg The Challenger Project - Challenger to Watch: Rain https://thechallengerproject.com/blog/challenger-brands-to-watch-2020-drunk-elephant monthly 0.5 2020-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580385333525-Q7OMXO8CYW89P3KI96YY/Drunk+Elephant-2.jpg The Challenger Project - Challenger to Watch: Drunk Elephant https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580141679552-KGMR3YHYXLIH72907EXY/Tiffany_headshot-min.jpg The Challenger Project - Challenger to Watch: Drunk Elephant Tiffany Masterson, Drunk Elephant’s founder. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580141803411-SUR2BOE0RKNG8WPQ6RJO/D4-IOKfW0AAEax0.jpeg The Challenger Project - Challenger to Watch: Drunk Elephant https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580141645043-XA9DOX48KC99JLYXVVYF/81906351_1657397054403075_4131477330063261696_o.jpg The Challenger Project - Challenger to Watch: Drunk Elephant https://thechallengerproject.com/blog/2020/1/29/challenger-to-watch-back-market monthly 0.5 2020-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580305059897-UZM32JW2L6YGC8R9ELD4/Back+Market-3.jpg The Challenger Project - Challenger to Watch: Back Market https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580305408850-664IN0LM6ZT7AE603WMM/Back+Market-2.png The Challenger Project - Challenger to Watch: Back Market https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580305457675-CKSR5YAZPWWDUONZOVRA/Back+Market-1.jpg The Challenger Project - Challenger to Watch: Back Market https://thechallengerproject.com/blog/challenger-brands-to-watch-2020-hireup monthly 0.5 2020-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580307000534-9EP4F26CU9K6EJB6OCC0/Hireup-2.jpg The Challenger Project - Challenger to Watch: Hireup https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1580307024849-MYBYV7Y8LQLOG9A5Z377/Hireup-1.jpg The Challenger Project - Challenger to Watch: Hireup https://thechallengerproject.com/blog/2019/vanella-jackson-ceo-interview monthly 0.5 2022-07-26 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1572970211418-HHTYYZX5XVTBOI14Z1FO/Vanella-Jackson-1920.jpg The Challenger Project - ‘Brands need to remember the power of creativity’: Vanella Jackson, Hall & Partners Global CEO https://thechallengerproject.com/blog/2019/20-years-of-the-challenger-project monthly 0.5 2020-04-03 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1575649729562-GT9N3TYYEIVNPSZWGTLG/little-vs-Big-fish-RLD.gif The Challenger Project - Our favourites from 20 years of The Challenger Project Credit: Howies https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1567612195495-L2Z5OEFSCM8WVDMD260O/EBFTEAM20years+images3.png The Challenger Project - Our favourites from 20 years of The Challenger Project - “Mark’s article on the difference between Challenger and Disruption” This is such an important distinction for me. I was getting so frustrated of hearing potential clients saying ‘We want to be the Uber of shampoo’, or something equally fantastical. And Mark [Barden] sat down, and really thought it through, and came up with this. Which I love. — Adam Morgan https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1567613660146-0BDSY7P0XY6GXTA5W8XN/EBFTEAM20years+images6.png The Challenger Project - Our favourites from 20 years of The Challenger Project - “Ella's Kitchen’s CEO talking about their kids-first philosophy” Our interview with Ella’s Kitchen’s CEO Mark Cuddigan is a great example of the power of some of the foundations of successful challenger brands. They lead with their belief - in this case a mission to ‘improve children’s lives through developing healthy relationships with food’ which they use as a filter for both business and brand decisions, they ask intelligently naïve questions – ‘why can’t we just call it the red one, the yellow one and the green one?’, and they drive fame with their marketing, with children sized vending machines and weeny weaning restaurants. They campaign for their cause and they’re one of my favourite challenger brands out there. — Ben Cooper https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1567613527179-YKS7954UMGGMXJ2Z0NKU/EBFTEAM20years+images11.png The Challenger Project - Our favourites from 20 years of The Challenger Project - “Eating the Big Fish of course!” ‘Challenger’ is a second language at eatbigfish, for which we are all fluent. But as with any second language, there’s a steep learning curve. If ever there was a comprehensive language guide for ‘Challenger’, it’s Eating the Big Fish. It’s the first piece of challenger content I ever read, and the first industry text I found a genuine page turner. It’s what gave me my foundation in ‘Challenger’, and years on, it remains my top recommendation to anyone looking to get fluent in the subject. — Cecelia Hund https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1567612904961-MEHACC9CAH82H1SRN3BX/EBFTEAM20years+images13.png The Challenger Project - Our favourites from 20 years of The Challenger Project - “New Balance sharing their extraordinary growth story” Our interview with the CEO and CMO of New Balance explained a eight-year consistent journey as a challenger and one that has produced extraordinary results and growth. The business has grown from $1bn in 2009 to over $4.5bn today and they credit eatbigfish for helping them develop the strategy and plans which got them there. — Chad Dick https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1568044998055-M26DR43OTVGJGTC81EUQ/Ellie-circle.png The Challenger Project - Our favourites from 20 years of The Challenger Project - “The Collective demonstrate you can have a big impact even on a small budget” Our interview with The Collective highlights that you can make a big impact even on a small budget. Even though their product is why people come back, they put huge effort in ensuring that they have close relationships with their consumers (sending postcards, Christmas cards etc) - which was unlike another yoghurt brand at the time. With a limited marketing budget, I love how The Collective use their packaging and language to disrupt at shelf - their tone of voice challenges an often bland and sterile dairy industry. — Ellie Simmons https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1567613789142-720MHYEDW30AYMNUSEYV/EBFTEAM20years+images9.png The Challenger Project - Our favourites from 20 years of The Challenger Project - “Who Gives A Crap prove that any ‘boring’ category can be transformed” I love our interview with Who Gives A Crap for proving, in 2019, that challenger thinking can transform any ‘boring’ category into something worth talking about, worth paying more for and that is making a positive dent in the world. — Emily Horswell https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1567612351523-E0U22RELSLT05IEWJO92/EBFTEAM20years+images4.png The Challenger Project - Our favourites from 20 years of The Challenger Project - “Richard Reed, the co-founder of Innocent sketching out his house media concept” This interview, from 2007, was one of my first - that shaky camerawork is all mine (Jude understandably doesn't let me behind the camera anymore). The whole interview was full of challenger insights, but Richard's simple but effective 'House Media' concept, sketched out as we spoke to him, is still one of the most effective ways to think about how to project a brand’s identity. The thought that stands out for me is that while Innocent is often credited (and blamed) for popularising the much-copied chatty copy on pack, this film shows that in fact, it is the product that is central to the brand's massive success. — Helen Redstone https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1568037127491-1GFQARM567B4Y0476D50/Hugh-circle.jpg The Challenger Project - Our favourites from 20 years of The Challenger Project - “Brewdog’s Captain and his righteous indignation of the beer industry” Brewdog’s co-founder James Watt is the ultimate ‘rebel with a cause’. Watch our interview with him and you understand everything you need to about the brand – from his righteous indignation about the ‘monolithic, bland, tasteless’ industry that they want to challenge, to the brilliantly clear articulation of why they do things like wrapping beer bottles in roadkill which simply gives them ‘a platform to talk about what makes great craft beer’. Not everyone can or should be a irreverent challenger like Brewdog but everyone loves this interview – it’s impossible to ignore. — Hugh Derrick https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1567612608980-GY8AK7GORP470MX3TS8H/EBFTEAM20years+images8.png The Challenger Project - Our favourites from 20 years of The Challenger Project - “Capturing Hiut Denim at the beginning of their journey” One of my favourites is our interview with David Hieatt we filmed in 2012 just after he had launched Hiut Denim. Our trip from London involved a 5-hour train journey and a bumpy 2-hour drive to the north coast of Wales. David had left Howies, the first company he had founded, and I think was quite frustrated with aspects of their sale to Timberland and the impact that had on his company. Hiut Denim was a chance for a fresh start and to create a brand how he wanted, and without compromise. He spoke about businesses needing to ‘find their why’, which for Hiut was about bringing skilled manufacturing back to the town, and I liked that it was quite a simple, meaningful and measurable purpose to have. It was the beginning of a new journey for David and Hiut (they employed just two jeans makers at the time of our visit) and as we sat in that empty factory you could feel a quiet excitement and anticipation for the future from him. I think that came through in the film. — Jude Bliss https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1568042577760-68FD1GD80ZM5WMZSQA8F/Kay-circle.jpg The Challenger Project - Our favourites from 20 years of The Challenger Project - “The creator of Hendricks and Sailor Jerry Spice Rum talking about ignoring what focus groups have to say” My favourite is our interview with Steven Grasse and him talking about creating Hendricks. He talks about the inspiration for the iconic bottle and how in focus groups most people said they hated it - an opinion he thankfully ignored. In fact, focus groups were very dismissive of the product too, a criticism he simply took and turned into the brand’s rallying cry: It’s not for everyone. It’s an inspirational piece of film for people working on challengers of all sizes. — Kayleigh Peet https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1568040899357-C0VZ4S3KQDVARINVSA3E/Kirstin-circle.jpg The Challenger Project - Our favourites from 20 years of The Challenger Project - “Our interview with the founder of Thinx” When I first read this interview with Miki Agrawal, everything about what being a ‘challenger’ means just clicked. It isn’t just about an interesting product or a bold ad campaign, it’s a whole way of thinking – asking stupid questions (why has no one innovated in period products?) and being unafraid to challenge industry norms/conventions – and from this comes all the surface-level stuff (like product innovation and jazzy marketing) that people see and comment on. — Kirstin Piening https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1567612826273-5AGWNHEPGJGZ9WM7FYPC/EBFTEAM20years+images19.png The Challenger Project - Our favourites from 20 years of The Challenger Project - “Experiencing and hearing about Depop’s rebellious challenger spirit” My favourite moment was our Depop interview. Visiting their London HQ and meeting Simon Beckerman was eye-opening on both a creative and brand level. It was visually a very interesting environment to film and photograph. Their office was something of a mish-mash of styles but it had a very unique and quirky ‘Depop’ feel to it. It was loud, brash and fun to capture. On a brand level, Simon told us that many of the people they employ at Depop are already buyers and sellers using the service. They already know and understand the brand and have that common ‘rebellious’ spirit as Simon put it. It made me think of Depop as a genuinely people-powered brand. It’s not just marketing. — Luke Cole https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1567612447248-NLT64RO5G0KTQ7EFKAST/EBFTEAM20years+images5.png The Challenger Project - Our favourites from 20 years of The Challenger Project - “The CMO of Audi of America talking about breaking in to ‘the rule of three’” Breaking in to ‘the rule of three’ in the world of luxury autos was an almost impossible ask, especially for a brand with the reputational weaknesses that Audi had at the time. Yes, they had a pipeline of remarkable cars, built on progressive technologies, but it was the marketing that made the difference, that gave America permission to cross-shop an Audi. Moreover, it persuaded Germany, with its legacy of brand leadership, to adopt a challenger mindset which was nothing short of a miracle. Kudos to the legendary leadership of Audi at the time and their brilliant agency partner, Venables Bell. Our interview with Scott Keogh, then Audi of America’s CMO, (and now head of Volkswagen Group of America) tells the story. — Mark Barden https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1567612544452-H2R4ZC5FVTILWZFVFYQC/EBFTEAM20years+images7.png The Challenger Project - Our favourites from 20 years of The Challenger Project - “Our interview with the Marketing Director of Kulula Airlines” I love this interview because of Heidi Brauer’s infectious enthusiasm and her willingness to ruffle feathers. Being a challenger should feel like more than a job and you can see how personally Heidi takes it... whilst seemingly having a great time. This challenger story has it all: a monster in the shape of FIFA, leaning into risk, ideas that enter popular culture and no small amount of wanting to put a dent in the world. — Nick Geoghegan https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1568039400896-M73KJFC0FKWC5MOXDRCU/Toby-Circle.jpg The Challenger Project - Our favourites from 20 years of The Challenger Project - “Our Oatly interview is a great case study on the importance of getting the culture right” Our interview with John Schoolcraft, the Creative Director of Oatly, is brilliant for a variety of reasons, but in particular, I love the way it makes clear that having a good product (and Oatly has a great product) isn’t enough by itself. Oatly have been around since the 90s, but it has been their use of challenger thinking since their relaunch that’s driven their meteoric rise of the last few years. From a bold mission-driven positioning elevated above the functional attributes of their product and category, to a willingness to polarise opinion in the pursuit of fame, or their realisation that to get noticed they need to treat everything as a potential canvas to tell their story, this interview is a great case study on the value of being more like a challenger inside the company, as well as on the outside. — Toby Brown https://thechallengerproject.com/blog/2019/mark-barden-on-20-years-of-eatbigfish monthly 0.5 2020-04-03 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1574785565822-9A64S8BT3LISMBLTCOR4/Rob+Adam+Mark+Peter.jpg The Challenger Project - ‘There was no investor deck, no robust five-year plan but there was a bar’: Mark Barden on the beginnings of eatbigfish Rob Poynton, Adam Morgan, Mark Barden and Peter Field (left-right) in 1999 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1574785697444-3VI8XD8UGEMCC87QYB4W/20years+instax2.jpg The Challenger Project - ‘There was no investor deck, no robust five-year plan but there was a bar’: Mark Barden on the beginnings of eatbigfish Rob Poynton, Adam Morgan, Mark Barden and Peter Field, 2019. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1575471688144-FFF1U5R1PTNFGW60EIIR/eatbigfish-partners-1920.jpg The Challenger Project - ‘There was no investor deck, no robust five-year plan but there was a bar’: Mark Barden on the beginnings of eatbigfish The partners of eatbigfish. Mark Barden, Teresa Murphy, Adam Morgan, Chad Dick and Hugh Derrick (L-R). https://thechallengerproject.com/blog/2019/graham-bednash-google-interview monthly 0.5 2021-03-05 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1571405162586-XPHZ53BY3HHHOT9YMYF0/Graham-on-sofa-1920.jpg The Challenger Project - ‘The biggest danger is to imagine that everything you’ve done in the past will be right for the future’: Google UK’s Graham Bednash Photo: Luke Cole/eatbigfish https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1571405537989-2JAQWL7QG26X4MQ1444V/Graham-balcony-1920.jpg The Challenger Project - ‘The biggest danger is to imagine that everything you’ve done in the past will be right for the future’: Google UK’s Graham Bednash Photo: Luke Cole/eatbigfish https://thechallengerproject.com/blog/2019/kurt-kane-wendys-interview monthly 0.5 2022-09-28 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1565791852583-0KL5K5ZZDBUS3TDVYPUJ/Wendy%27s-1920.jpg The Challenger Project - ‘Without conflict, there is no good story’: Wendy’s Kurt Kane on challenger strategy https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1575300951260-3FNJAC2YY9PRUSOCPUQ1/Mixtape+drops.jpg The Challenger Project - ‘Without conflict, there is no good story’: Wendy’s Kurt Kane on challenger strategy Wendy’s mixtape, We Beefin’. https://thechallengerproject.com/blog/overthrow-ii-trailer monthly 0.5 2021-03-30 https://thechallengerproject.com/blog/2019/peter-field-on-challenger-brands monthly 0.5 2020-02-19 https://thechallengerproject.com/blog/2019/challenger-brands-and-monsters monthly 0.5 2020-01-17 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1567163510945-B1PJA2GM12FPM4N5MY6D/donnehhhh-gZzUo--BTZ4-unsplash.jpg The Challenger Project - A good story needs a hero, a conflict and a monster https://thechallengerproject.com/blog/2019/bela-stamenkovits-and-the-eatbigfish-logo monthly 0.5 2019-12-06 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1567089090977-25MW4IBYKF96ZEVF1QUU/Be%CC%81la-Stamenkovits-1200.jpg The Challenger Project - The legendary adman who designed the eatbigfish logo Béla Stamenkovits. Photo: Marketing Tribune https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1567076350611-LTBQE4ZEYK7BCB4QZ2M7/Avis+ad.jpg The Challenger Project - The legendary adman who designed the eatbigfish logo The Avis ad from 1964. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1567088860036-ULPKSDDAZQBM8ZZUCV6I/eatbigfish-branding-1999-1200.jpg The Challenger Project - The legendary adman who designed the eatbigfish logo The first eatbigfish business card. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1567081702483-ETMBW5B2RKOYFZLDU23R/Fish-logo-1200.jpg The Challenger Project - The legendary adman who designed the eatbigfish logo https://thechallengerproject.com/blog/2019/interview-neil-whippey-eat-grub monthly 0.5 2019-11-21 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1566229181352-IAVRFJQ7MDZRKKGUX80S/Roasted-Crickets-1920.jpg The Challenger Project - Eat Grub's Neil Whippey: ‘Changing people’s perceptions of insects is true innovation’ Eat Grub’s Crunchy Roasted Crickets. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1565714339714-G6EXB31JH9JLGQFQ7UH0/Cricket-bars.jpg The Challenger Project - Eat Grub's Neil Whippey: ‘Changing people’s perceptions of insects is true innovation’ The cricket powered energy bars serve as a gate-way product. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1565703965746-Z7VY36992VRI1GW9M1CI/Roasted-insects-1920.jpg The Challenger Project - Eat Grub's Neil Whippey: ‘Changing people’s perceptions of insects is true innovation’ https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1566229639689-LUQ24FMF4UVXM7Q8VD1L/Neil-Whippey-1920.jpg The Challenger Project - Eat Grub's Neil Whippey: ‘Changing people’s perceptions of insects is true innovation’ Eat Grub’s Co-founder Neil Whippey. https://thechallengerproject.com/blog/2019/10-types-of-challenger-brand-strategy monthly 0.5 2024-06-27 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564500683604-00LSUCCKRX8458GNJHSF/Challenger-Brand-Strategy-Types-diagram.png The Challenger Project - 10 types of challenger brand strategy Overthrow II, by eatbigfish & PHD Worldwide, explores 10 types of challenger strategy. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564501286790-TTK6T1UR1Y5CWYTH8K8I/Missionary.png The Challenger Project - 10 types of challenger brand strategy https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564501287783-L050M4VYUXK6Q1JQC8S8/Real+%26+Human.png The Challenger Project - 10 types of challenger brand strategy https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564501287021-OPSOJM9I3R5WOP51BESZ/Next+Generation.png The Challenger Project - 10 types of challenger brand strategy https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564501287599-34QBZOJEAT63FNSY8JRT/People%27s+Champion.png The Challenger Project - 10 types of challenger brand strategy https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564501285136-4Z1OOHMQLRPEV7OAYHPY/Enlightened+Zagger.png The Challenger Project - 10 types of challenger brand strategy https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564501284632-S7U83T4UW60JD14NACU3/Democratiser.png The Challenger Project - 10 types of challenger brand strategy https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564501286139-PPFAUP3K2K0GXBUIEMVZ/Irreverent+Maverick.png The Challenger Project - 10 types of challenger brand strategy https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564501285712-1A4F548MTS8ERLDP8112/Feisty+Underdog.png The Challenger Project - 10 types of challenger brand strategy https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564501284883-UHQJUM1FJEBDFMBW9VTA/Dramatic+Disruptor.png The Challenger Project - 10 types of challenger brand strategy https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564501286353-7261MK8M6DBTD6JGENB2/Local+Hero.png The Challenger Project - 10 types of challenger brand strategy https://thechallengerproject.com/blog/2019/how-to-use-overthrow-2-to-tell-your-challenger-brand-story monthly 0.5 2019-12-13 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564505302134-HWMA701E2QP5Q1E126F6/Overthrow-book-red-yellow-1920.jpg The Challenger Project - How to use Overthrow II to identify and tell your challenger story Overthrow II, by eatbigfish & PHD. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564493637675-W75S55G2CNMFYX9LO20K/OVERTHROW2+MI.png The Challenger Project - How to use Overthrow II to identify and tell your challenger story https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564493628799-FYIL3LEWFCUAGSS4W0C2/OVERTHROW2+RH.png The Challenger Project - How to use Overthrow II to identify and tell your challenger story https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564493692042-I5F7U032B8EYLNY1J1M1/OVERTHROW2+NG.png The Challenger Project - How to use Overthrow II to identify and tell your challenger story https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564493883294-2CB74KCB8581BA86BLZW/OVERTHROW2+PC.png The Challenger Project - How to use Overthrow II to identify and tell your challenger story https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564493357235-YME7AWWAPXZ5JV3NFLIM/OVERTHROW2+EZ.png The Challenger Project - How to use Overthrow II to identify and tell your challenger story https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564493734012-KSJ2DWBRCTVMUA0BTTZU/OVERTHROW2+DE.png The Challenger Project - How to use Overthrow II to identify and tell your challenger story https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564493616351-C1FLRKIZ901PB99SMW2H/OVERTHROW2+IM.png The Challenger Project - How to use Overthrow II to identify and tell your challenger story https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564493363858-TJC6VGYEXEOOAG3ZKR50/OVERTHROW2+FU.png The Challenger Project - How to use Overthrow II to identify and tell your challenger story https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564493345076-4DM085RZ39H6DLV8PJGZ/OVERTHROW2+DD.png The Challenger Project - How to use Overthrow II to identify and tell your challenger story https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564493675560-MTFOKR4B5AY12W0PNF2A/OVERTHROW2+LH.png The Challenger Project - How to use Overthrow II to identify and tell your challenger story https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564062829329-XUQOWSR43D05ZRK480A6/TomThirllwallCOPA90.jpg The Challenger Project - How to use Overthrow II to identify and tell your challenger story Tom Thirlwall, Co-founder and CEO of COPA90. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564062903534-Q8RAPAXB2R4U405UF1NH/OVRTHW2-eatbigfish-FB4.jpg The Challenger Project - How to use Overthrow II to identify and tell your challenger story The Local Hero challenger strategy rejects the assumption that ‘international’ is better. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564063340469-A24KLXPZWSOJZKBDWTYD/Mailchimp.jpg The Challenger Project - How to use Overthrow II to identify and tell your challenger story Real and human challenger Mailchimp challenges the impersonality of the B2B world. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1564064323114-IQODX8A21JJGAETCZ1W3/PeoplesChamp+text.jpg The Challenger Project - How to use Overthrow II to identify and tell your challenger story The People’s Champion chapter from Overthrow II. https://thechallengerproject.com/blog/2019/how-lemonade-use-transparency-to-challenge-a-broken-system monthly 0.5 2020-01-17 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1562667168865-57UA9Z22C5DMYIJIKC95/Lemonade-Cityscape.jpg The Challenger Project - How Lemonade use transparency to challenge a broken system https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1563274941374-Z2CLQT21BDY2EUUA3953/Yael+head+shot+2019.jpeg The Challenger Project - How Lemonade use transparency to challenge a broken system Yael Wissner-Levy, Head of Communications and Content https://thechallengerproject.com/blog/2019/overthrow-strategies-from-the-new-wave-of-challenger-brands monthly 0.5 2021-03-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1562163542131-HAKKF6J2FQV702KNJC9Y/Overthrow-strategies-yellow-1920.jpg The Challenger Project - Overthrow II: 10 strategies from the new wave of challengers https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1560343458906-OX77QWGKCUOE2TMOZPHI/Social_Media_Header_Twitter.jpg The Challenger Project - Overthrow II: 10 strategies from the new wave of challengers https://thechallengerproject.com/blog/2019/who-gives-a-crap-simon-griffiths-interview monthly 0.5 2021-09-10 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1631270693099-PNOSBUHWQKN15ZKV6N8D/Craig-and-Karl-1920.jpg The Challenger Project - Who Gives A Crap founder Simon Griffiths on using irreverence to challenge a boring industry https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1559638994256-O6LT2YYPAZR8H3TQ399G/WGAC_ProductPhotos_DL48_Box-1920.jpg The Challenger Project - Who Gives A Crap founder Simon Griffiths on using irreverence to challenge a boring industry https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1559639297661-YRU6TW9BE1QC8HW2CCZH/WGAC_0046-1920.jpg The Challenger Project - Who Gives A Crap founder Simon Griffiths on using irreverence to challenge a boring industry https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1559826091226-514IV58PZTBIN602EZKU/WhoGivesACrap_BeciOrpin_02.jpg The Challenger Project - Who Gives A Crap founder Simon Griffiths on using irreverence to challenge a boring industry Who Gives A Crap + Beci Orpin limited edition https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1559826256932-CAMF7G58KO6DA9T27SCU/WhoGivesACrap_Portraits034-1920.jpg The Challenger Project - Who Gives A Crap founder Simon Griffiths on using irreverence to challenge a boring industry https://thechallengerproject.com/blog/2020/andrea-quaye-eagle-lager-interview monthly 0.5 2022-03-30 https://thechallengerproject.com/blog/2019/james-watt-co-founder-brewdog-interview monthly 0.5 2022-03-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/d6f2016a-9a22-49f5-aca9-8fb5e54772b5/James-Watt-1920.jpg The Challenger Project - ‘Shoot first, aim later’: James Watt, co-founder of Brewdog - Make it stand out James Watt, co-founder of Brewdog. Photograph: Brewdog https://thechallengerproject.com/blog/2019/tom-klein-cmo-mailchimp-interview monthly 0.5 2021-11-23 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/194c50bd-1f57-4894-9627-759171413031/TomKleinMailchimp12-1920.jpg The Challenger Project - ‘We’re a yellow banana in a sea of blue’: Tom Klein, Mailchimp CMO - Make it stand out Tom Klein, at Mailchimp’s headquarters in Atlanta. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/2ac819e2-2d09-49b7-ab7f-fa3d09d50ed4/Billboard_NYC_SOHO-1920.jpg The Challenger Project - ‘We’re a yellow banana in a sea of blue’: Tom Klein, Mailchimp CMO - Make it stand out Mailchimp’s latest campaign promoting their expanded offer beyond email marketing. https://thechallengerproject.com/blog/2019/alexandra-waldman-polina-veksler-co-founders-universal-standard-interview monthly 0.5 2022-05-23 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/569a7e46-d291-41f9-9685-997b4fa28a16/Universal-Standard-1920.jpg The Challenger Project - For all of us: Alexandra Waldman and Polina Veksler, co-founders of Universal Standard - Make it stand out The Foundations range from Universal Standard – a collection of womenswear basics for sizes 00–40. Photograph: Universal Standard https://thechallengerproject.com/blog/2019/pascal-van-ham-marketing-director-tonys-chocolonely-interview monthly 0.5 2022-03-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/34893665-8e9c-4e86-8f99-13a51a9a6999/pascalvanham-1920.jpg The Challenger Project - ‘Fair and not so square’: Pascal van Ham, Head of Marketing at Tony’s Chocolonely - Make it stand out Pascal van Ham, at the Tony’s Chocolonely office in Amsterdam. Photograph: eatbigfish / PHD Worldwide https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/297dc812-a4f7-4e97-be88-455636b61a33/Tonys_Chocolonely_Ghana_bar_1920.jpg The Challenger Project - ‘Fair and not so square’: Pascal van Ham, Head of Marketing at Tony’s Chocolonely - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/df7a63f0-87fd-4859-931e-25bfb1d9e24c/TC_bloot_melk_recht_CMYK_2015.jpg The Challenger Project - ‘Fair and not so square’: Pascal van Ham, Head of Marketing at Tony’s Chocolonely - Make it stand out The unequally divided bar expresses the brand’s point of view on inequality in the industry. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/856c5368-097b-4847-994f-5ab2146cb17a/TC_classics_stapel_11_CMYK_1920.jpg The Challenger Project - ‘Fair and not so square’: Pascal van Ham, Head of Marketing at Tony’s Chocolonely - Make it stand out “The colourful packaging gives this optimistic feeling that we can make a change together.” https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/d0c7cbf9-7f2b-4d84-ac23-119c2e7c15cf/TD-20170125-Tony%27s-006-5018.jpeg The Challenger Project - ‘Fair and not so square’: Pascal van Ham, Head of Marketing at Tony’s Chocolonely - Make it stand out Pascal van Ham delivering the petition at the senate in the Hague. Photograph: Tony’s Chocolonely https://thechallengerproject.com/blog/2020/mark-adams-managing-director-vitsoe-interview monthly 0.5 2021-01-21 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1605010522484-PHDILWEHAYWJHE7DM66I/Duke---sorry-no-sale---2013-1920.jpg The Challenger Project - ‘We stand against the consumption of resources’: Mark Adams, Managing Director, Vitsœ Vitsœ projects its point of view through its window display on Duke Street. Photograph: Vitsœ https://thechallengerproject.com/blog/2019/tom-thirlwall-ceo-copa90-interview monthly 0.5 2022-01-14 https://thechallengerproject.com/blog/2019/how-to-launch-a-brand-without-advertising monthly 0.5 2022-01-14 https://thechallengerproject.com/blog/2019/how-companies-build-trust monthly 0.5 2021-08-03 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1554826143047-BKKPWXYX36UQ21NXQ8C9/Casper.png The Challenger Project - Trust is broken. Here’s how to fix it https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1554825233648-CJ46K7NY60E2KBAK6SDH/Beavertown-cans.jpg The Challenger Project - Trust is broken. Here’s how to fix it https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1556021784501-5OARZPXBSL7E63O00C5A/Patagonia-vests-1920.jpg The Challenger Project - Trust is broken. Here’s how to fix it https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1555583549830-VIIK8POIJVGFOBLEFHE2/Unsplash-Lyft-1920.jpg The Challenger Project - Trust is broken. Here’s how to fix it https://thechallengerproject.com/blog/2019/pause-and-creativity monthly 0.5 2021-02-08 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1554910625442-DK8LDUC4RUP7NIALTHBH/Rob+Poynton+DO+Pause-209.jpg The Challenger Project - The importance of pause for creativity, opportunity and a good life Photograph: Jim Marsden https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1554911201363-PUXLEE996QOITFHR4MZ0/Rob+Poynton+DO+Pause-168.jpg The Challenger Project - The importance of pause for creativity, opportunity and a good life Photograph: Jim Marsden https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1554911284063-KLE04QO384Y1CDVS5VKF/Rob+Poynton+DO+Pause-194.jpg The Challenger Project - The importance of pause for creativity, opportunity and a good life Photograph: Jim Marsden https://thechallengerproject.com/blog/2019/what-ducks-in-a-hotel-lobby-can-teach-brands monthly 0.5 2019-07-04 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1553777460608-5NJIXPRPUNO6U894OUUW/Duck-1920-unsplash.jpg The Challenger Project - What ducks in a hotel lobby can teach brands https://thechallengerproject.com/blog/2019/depop-simon-beckerman-interview monthly 0.5 2021-08-03 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1544708559492-DYZ80JOWOVF5B0B0K77N/Depop-logo-light-1920.jpg The Challenger Project - “Seapunk or ghetto goth... the mindset is the same” An interview with the founder of Depop https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1551275023160-YGITROLU8ACDHPCDQI2X/Simon-Beckerman-on+iPad.jpg The Challenger Project - “Seapunk or ghetto goth... the mindset is the same” An interview with the founder of Depop https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1551275092150-9CZ3CH66KBXCG0AL0YU7/Depop-team.jpg The Challenger Project - “Seapunk or ghetto goth... the mindset is the same” An interview with the founder of Depop https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1551275834224-NJAQHZZ97XB1BVH4GBML/Depop-cushions.jpg The Challenger Project - “Seapunk or ghetto goth... the mindset is the same” An interview with the founder of Depop https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1551276030203-IGNUMTZAECZ4ID3MZ4UD/Ugly-Worldwide.jpg The Challenger Project - “Seapunk or ghetto goth... the mindset is the same” An interview with the founder of Depop Credit: Depop / DesignStudio https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1551274705538-3FK0NBAIU7LRA0CFVIAV/DPOP_Wheatpaste_Crop2.jpg The Challenger Project - “Seapunk or ghetto goth... the mindset is the same” An interview with the founder of Depop Credit: Depop / DesignStudio https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1551276209895-HER30U12L572LXYCLHS2/Simon-Beckerman-B%26W.jpg The Challenger Project - “Seapunk or ghetto goth... the mindset is the same” An interview with the founder of Depop https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1551276423665-LACYS60M6ES6GJ2ITRRI/Depop-employee-laptop.jpg The Challenger Project - “Seapunk or ghetto goth... the mindset is the same” An interview with the founder of Depop https://thechallengerproject.com/blog/2019/5-things-to-learn-from-direct-to-consumer-challenger-brands monthly 0.5 2021-02-08 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1551091499728-IVAMCQWMS7D7H3YGONJH/DTC-brands+concept.jpg The Challenger Project - 5 lessons from Direct-To-Consumer challenger brands https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1549553723687-XHQNXTB2PLC3SP18GOX1/WarbyParker640pxVTO_STILL_6.jpg The Challenger Project - 5 lessons from Direct-To-Consumer challenger brands Credit: Warby Parker. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1549554334112-MLS5O9L5UR5XIS0KVGVG/Harrys640.jpg The Challenger Project - 5 lessons from Direct-To-Consumer challenger brands Credit: Harry’s. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1549555064507-KQAFM128RLKBKWGK95YO/Everlane-Transparency-about640px.jpg The Challenger Project - 5 lessons from Direct-To-Consumer challenger brands Credit: Everlane - Our way: Exceptional quality. Ethical factories. Radical Transparency. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1549555552293-OKO1VDTJIOYVEMBQYHYD/Glossier-brand-about.jpg The Challenger Project - 5 lessons from Direct-To-Consumer challenger brands Credit: Glossier - Democratize beauty. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1549556306035-1BM38HXVCI12L9G542C9/640-Casperpx5c48b0a12bdd7f552776d9b7-1920-960.jpg The Challenger Project - 5 lessons from Direct-To-Consumer challenger brands Credit: Casper. 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Challenger to Watch 2019: Zwift https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548849293636-G3ZKYRB4VES8ZNU2FQW6/Zwift+RunPod+4-640px.jpg The Challenger Project - Challenger to Watch 2019: Zwift Credit: Zwift https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548849377579-6TAOJNYIMNU7GX2BROM2/Zwift+Companion+Profile+and+Events-640px.jpg The Challenger Project - Challenger to Watch 2019: Zwift Credit: Zwift App. https://thechallengerproject.com/blog/2019/challenger-brand-to-watch-2019-fair monthly 0.5 2019-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1547735139259-G2YY7GBFQ0Q9K3QPYNSK/Fair-HeroIMG1920px.jpg The Challenger Project - Challenger to Watch 2019: Fair https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548848756609-XXA2UPPWP0P2WZN7FHPG/Fairrental-Social-Images640.jpg The Challenger Project - Challenger to Watch 2019: Fair Credit: Fair https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1547735643735-KTGP59MQ03ER0OXHNLCM/Prioritize-the-big-things-Fair640px.jpg The Challenger Project - 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Credit: Twitch.tv https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548850572807-998TU9RH3BKQANZV5QM7/Twitch-TV-64027503749_7801570319729711377_3833957403369081567_o.jpg The Challenger Project - Challenger to Watch 2019: Twitch Credit: Twitch https://thechallengerproject.com/blog/2019/challenger-brand-to-watch-2019-exo monthly 0.5 2019-03-12 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1547556645701-WRKZPTT416XY156S9WTC/EXO-challenger-brand-2019.jpg The Challenger Project - Challenger to Watch 2019: Exo https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1547556986168-O8FVS83Y5H8REFFI20FE/EXO_BARS_ON_PATTERN_BLUEBERRY_2048x2048_2048x2048_ae0b1d20-f2f9-44b9-84ea-b2f9c40fbd5e_2048x2048.jpg The Challenger Project - Challenger to Watch 2019: Exo Credit: EXO / Gander https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1547557120154-0VXG5W47X3K2QDRW4U24/gander-exo-crossfit-pullup%402x.jpg The Challenger Project - Challenger to Watch 2019: Exo Credit: EXO / Gander https://thechallengerproject.com/blog/2019/challenger-brand-to-watch-2019-yoco monthly 0.5 2019-01-31 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1547655244906-EKU0BQ72WZZPL4S4QP75/Yoco-Payment.jpg The Challenger Project - Challenger to Watch 2019: Yoco https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548849522684-YKX36NEPFHIS1BFNBZMZ/Yoco-Sales-640ArtworkFacebook.jpg The Challenger Project - Challenger to Watch 2019: Yoco Credit: Yoco GIF https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548849541331-PUVXKQEDDX2TADQUNTFW/Yoco-640px14380016_1003397323140243_2158301299455206178_o.jpg The Challenger Project - Challenger to Watch 2019: Yoco Credit: Yoco Facebook https://thechallengerproject.com/blog/2019/1/29/challenger-to-watch-2019-bird monthly 0.5 2019-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548762424441-IA03700W4SV2AP0OVCH7/Bird+Scooters.jpg The Challenger Project - Challenger to Watch 2019: Bird https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548849680731-YMSEJ4X6ZVMFFGZRK9JF/Bird-640px-29497069_153054285365475_6958028842665508864_o.jpg The Challenger Project - Challenger to Watch 2019: Bird Credit: Bird https://thechallengerproject.com/blog/2019/challenger-brand-to-watch-2019-nintendo monthly 0.5 2019-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1547730942945-027HJA3VT8KLZF1YHY8W/jippe-joosten-398087-unsplash-1920x1080.jpg The Challenger Project - Challenger to Watch 2019: Nintendo https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548850708210-U7UMQ7GQDEZBNBAYZTWH/switch_gameplay_trends_chart640px.jpg The Challenger Project - Challenger to Watch 2019: Nintendo Credit: Nintendo https://thechallengerproject.com/blog/2019/challenger-brand-to-watch-2019-small-beer monthly 0.5 2019-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1547660389159-V0YYS8FWXQRTNOPO7RGS/SmallBeerCo27164977_574036086266370_4095901757696853197_o.jpg The Challenger Project - Challenger to Watch 2019: Small Beer Credit: Small Beer Co https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548851136263-WI8HP7IDZYMK3LBFQLLI/SmallBeerCo-team640px.jpg The Challenger Project - Challenger to Watch 2019: Small Beer Credit: Small Beer Co https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548851235549-LQ5UUAWF4R9CI3XLCQKI/TheOriginalSmallBeerSteam640px_o.jpg The Challenger Project - Challenger to Watch 2019: Small Beer Credit: Small Beer Co https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548851254370-NN5T7Q5NB7RYZQSKNH43/SmallBeerco-differencepg640px.jpg The Challenger Project - Challenger to Watch 2019: Small Beer Credit: Small Beer Co https://thechallengerproject.com/blog/2019/challenger-brand-to-watch-2019-narrativ monthly 0.5 2019-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548852744369-QI6RXVL3CZVAAPOLVAGP/NarrativCTW_Hero_Larger-1920px.jpg The Challenger Project - Challenger to Watch 2019: Narrativ https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548852820571-27Y55F44MFZ1IDZXL0Q9/ShirleyChen_174_Edit_Final-640px.jpg The Challenger Project - Challenger to Watch 2019: Narrativ Founder & CEO - Shirley Chen. Credit: Narrativ. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548852143792-I2OKGQ59TPUC4VR6OGQ3/Narrativ-SmartLink_640pxGIF.gif The Challenger Project - Challenger to Watch 2019: Narrativ Credit: Narrativ https://thechallengerproject.com/blog/2019/challenger-brand-to-watch-2019-flash-pack monthly 0.5 2019-01-31 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1547652456537-WJG3XVQGWAZ0LUHEPG6W/Flashpack-1920-33467760_897509420449901_4481145894829293568_o.jpg The Challenger Project - Challenger to Watch 2019: Flash Pack https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548864631054-SB5UAKT40LQGESK0PA8T/Flashpack640px_104173541_d9d296fe-3c69-42ec-8180-f409da990f93.jpg The Challenger Project - Challenger to Watch 2019: Flash Pack Credit: Flashpack https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548864657944-8ZMCGOVOICA9GU8HIFRC/Lee-Thompson-Rio640px.jpg The Challenger Project - Challenger to Watch 2019: Flash Pack Credit: Flashpack https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1548864684732-G0WMKZYE8ADC9NTQ4NRL/FlashP640px.jpg The Challenger Project - Challenger to Watch 2019: Flash Pack Credit: Flashpack https://thechallengerproject.com/blog/2019/razors-pitchforks-and-purpose monthly 0.5 2020-02-07 https://thechallengerproject.com/blog/2019/does-selling-reality-really-beat-selling-fantasy monthly 0.5 2019-01-30 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1546979615941-A0VYGWM9YXSXNMLS1K9P/Third-Love-1920-1080.jpg The Challenger Project - Does selling reality really beat selling fantasy? https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1546868590045-RZJSGJX8PSUOOWAEAIRF/New-York-Times-635.jpg The Challenger Project - Does selling reality really beat selling fantasy? https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1546868464252-H9GQM2U35CNNZSP0GREQ/Third-Love-635.jpg The Challenger Project - Does selling reality really beat selling fantasy? Credit: ThirdLove / Facebook https://thechallengerproject.com/blog/2018/challenger-brand-strategies-to-transform-negatives-into-positives monthly 0.5 2019-02-12 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1543597955402-ETIV07NN180IQS2ZMIIH/Arby%27s-Meat-1920.jpg The Challenger Project - 4 challenger strategies to transform negatives into positives Credit: Arby’s / Fallon. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1543944048839-ZLAA6EZ2BEYTQWF1BBFN/Mini-outdoor.png The Challenger Project - 4 challenger strategies to transform negatives into positives Credit: MINI / CBD Group. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1543920776162-0Q5X6EFXMFH5SDQF9220/Channel+4+Print.png The Challenger Project - 4 challenger strategies to transform negatives into positives Credit: Channel 4 / 4Creative https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1543943310819-8HNATWY8JJSUEWJMQARB/Hendricks-bottle-not-for-everyone.jpg The Challenger Project - 4 challenger strategies to transform negatives into positives https://thechallengerproject.com/blog/2018/ugly-drinks-hugh-thomas-interview monthly 0.5 2021-08-03 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1542113161207-SQYVPA9709Q1G8V30CLE/Ugly-can.jpg The Challenger Project - How George Orwell inspired this scrappy challenger https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1541004136785-IO42QI0271TVDSDBH7TV/Hugh-and-Joe-630.jpg The Challenger Project - How George Orwell inspired this scrappy challenger Co-founders Hugh Thomas and Joe Benn. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1542113012392-M8I21QWUGQX7LAKC5ZKM/Ugly-Poster-Wall.jpg The Challenger Project - How George Orwell inspired this scrappy challenger https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1541005155935-D47H5VIQS3K0U43JRM8U/Ugly-sticker.jpg The Challenger Project - How George Orwell inspired this scrappy challenger Ugly’s tongue stickers. https://thechallengerproject.com/blog/2018/toby-darbyshire-heist-interview monthly 0.5 2021-08-03 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1537789357038-NQRHHHTEVNW50PW3RBV3/Heist-rebrand-2018.jpg The Challenger Project - 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‘We’re building the Nike of underwear’: Heist CEO https://thechallengerproject.com/blog/2018/mark-barden-podcast monthly 0.5 2020-01-17 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1536149078588-UFS1EL8AJCUSEVALNEEU/MarkBardenportrait.jpg The Challenger Project - Mark Barden on challenger brands and the age of disruption https://thechallengerproject.com/blog/2018/build-a-challenger-lighthouse-identity monthly 0.5 2019-12-06 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1538134650510-7S3230HXQY7YGQK21J7C/LighthouseID-1920x1280.jpg The Challenger Project - Build a challenger lighthouse identity https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1535705454984-BDITBGG7PJDVNPA5Y9XE/Mini-675.jpg The Challenger Project - Build a challenger lighthouse identity Mini: "Let's Sip, Not Guzzle." https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1535706653453-8AGYA6BXC2IQ6B9YRM91/Dove-675.jpg The Challenger Project - Build a challenger lighthouse identity Dove's campaign for Real Beauty. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1535706042099-ZS2ZNR6UURHMP5QOYADZ/Aesop-675.jpg The Challenger Project - Build a challenger lighthouse identity Aesop's packaging. https://thechallengerproject.com/blog/2018/form-co-founders-interview monthly 0.5 2020-01-17 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1533030911713-54EDHD9DNMS36VAB0YW4/Form-packaging-635.jpg The Challenger Project - Making the competition irrelevant with the co-founders of Form The main ingredients in Form's range of protein powders are pea, rice, hemp and algae proteins. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1533031354978-HHR19K39W46MGC0CO92L/Form-Boost-635.jpg The Challenger Project - Making the competition irrelevant with the co-founders of Form Form's Nootropics capsules. Nootropics are a class of compounds that has been proven to improve some aspects of cognitive abilities. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1533031864689-PUPYDF5M4XOOIGE70QVM/Form-ingredients-635.jpg The Challenger Project - Making the competition irrelevant with the co-founders of Form Form is 100% vegan although marketed as plant-based. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1533031974326-1PGM12ESNNF5UJ0TQE95/Form-vanilla-635.jpg The Challenger Project - Making the competition irrelevant with the co-founders of Form Form is part of a wave of new brands with minimal branding and pack design. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1533031120856-T72RIB92FUIY5UIFXTT4/Form-Gambia-635.jpg The Challenger Project - Making the competition irrelevant with the co-founders of Form Anita Smith MBE and staff planting banana plants to provide food for patients in need at The Bansang Hospital in The Gambia. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1533032258562-ZZBPXX1FWY5VWGH0KPMR/Form-camera-635.jpg The Challenger Project - Making the competition irrelevant with the co-founders of Form https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1533032277020-G3Z7OMDCKQF847IX7EQX/Form-questions-635.jpg The Challenger Project - Making the competition irrelevant with the co-founders of Form https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1533032294983-1SZ1D8ZRFTND0C5RLGAR/Form-co-founders-635.jpg The Challenger Project - Making the competition irrelevant with the co-founders of Form https://thechallengerproject.com/blog/2018/innovating-against-the-odds monthly 0.5 2018-07-09 https://thechallengerproject.com/blog/2018/brand-purpose-practice-theory monthly 0.5 2018-12-05 https://thechallengerproject.com/blog/2018/tele2-ceo-interview-brand-purpose monthly 0.5 2020-01-17 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1529931291089-JP03017AQ4DTN9QDXEWI/image-asset.jpeg The Challenger Project - How Tele2 found and implemented its purpose https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1529930093585-CUBHAX6EEDJM8OC6I9KB/Tele2-Offices-2-635.jpg The Challenger Project - How Tele2 found and implemented its purpose https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1529929870982-LRQU4G5MGZ5AWTE9CIU5/Tele2-Offices-635.jpg The Challenger Project - How Tele2 found and implemented its purpose https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1529681882440-T1BP7YGPBCSOQ803BUQC/Tele2-Staff-635.jpg The Challenger Project - How Tele2 found and implemented its purpose https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1529930896312-JVXG3XIXOI5FYQVMOZXV/Stand-out-635.jpg The Challenger Project - How Tele2 found and implemented its purpose https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1529930632358-5MTAQ2SOWFJRS3L80CUV/biketour4-635.jpg The Challenger Project - How Tele2 found and implemented its purpose https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1529930507069-IYN2NI09GSR2X1ICJUFN/biketour-635.jpg The Challenger Project - How Tele2 found and implemented its purpose https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1529931058465-VDMEBQ4EVGFI9QZ8Z9GN/image-asset.jpeg The Challenger Project - How Tele2 found and implemented its purpose https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1529931541137-FKX39L115LMWE1SSFGR3/Tele2-Offices-3-635.jpg The Challenger Project - How Tele2 found and implemented its purpose https://thechallengerproject.com/blog/2018/brand-exercise-to-dramatise-your-differences monthly 0.5 2018-09-07 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1528895360663-6GT85OEPQQINEFY85ZXV/strawberries-sized.png The Challenger Project - An eatbigfish exercise to help dramatise your differences https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1528894448730-DQH4U4Q08MXIDI9D4LWR/tonys-choco-630-ctw2.jpg The Challenger Project - An eatbigfish exercise to help dramatise your differences Tony's Chocolonely's unevenly divided bar represents the social inequality the company is fighting against. https://thechallengerproject.com/blog/2018/new-balance-ceo-vp-marketing-interview monthly 0.5 2021-06-09 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1528191285831-AL8PZZIC7ZBECAF3MJPA/Flimby-635.jpg The Challenger Project - 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How Dan Barber's WastED is making a virtue of food waste Credit: WastED. https://thechallengerproject.com/blog/2017/challenger-brand-strategy-best-practice monthly 0.5 2021-02-08 https://thechallengerproject.com/blog/2017/challenger-culture monthly 0.5 2018-05-25 https://thechallengerproject.com/blog/2017/carnage-how-challenging-ideas-spread monthly 0.5 2021-02-08 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1493305591010-D4FKSH037E74K90M4Z8K/JME-630.jpg The Challenger Project - Mockumentary Carnage is a brilliant depiction of how challenging ideas spread Screenshot: JME. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1493305705722-7Q3KJYA5QNM69ZUK4XSC/image-asset.jpeg The Challenger Project - Mockumentary Carnage is a brilliant depiction of how challenging ideas spread Screenshot: Lindsay Graber. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1493305825377-9S187TITK3OES41HA123/image-asset.jpeg The Challenger Project - 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Credit: Forsman & Bodenfors. https://thechallengerproject.com/blog/2017/ctw/shinola monthly 0.5 2017-02-02 https://thechallengerproject.com/blog/2017/ctw/patanjali monthly 0.5 2017-02-01 https://thechallengerproject.com/blog/2017/ctw/oatly monthly 0.5 2017-02-01 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1485432289164-C9NQCZ9NOOEI8KMVPZIP/image-asset.jpeg The Challenger Project - Challenger To Watch 2017: Oatly https://thechallengerproject.com/blog/2017/ctw/iflix monthly 0.5 2017-02-02 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1485780595318-91TO2V8IRN06XWUW8JJ7/image-asset.jpeg The Challenger Project - Challenger to Watch 2017: iflix https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1485780625114-72TPUF7DM0G5LMTVFHZ1/image-asset.jpeg The Challenger Project - Challenger to Watch 2017: iflix https://thechallengerproject.com/blog/2017/ctw/casper monthly 0.5 2017-02-01 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1485523244849-TDKZ7V42DEMZMYSR5AL6/image-asset.jpeg The Challenger Project - Challenger to Watch 2017: Casper https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1485775775373-KRQ1UTWE9QFZSBSUFZTX/image-asset.jpeg The Challenger Project - Challenger to Watch 2017: Casper https://thechallengerproject.com/blog/2017/ctw/copa90 monthly 0.5 2017-02-01 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1485773131922-9JNBEGQ7SLD1H53SK8RZ/image-asset.jpeg The Challenger Project - Challenger to Watch 2017: Copa90 James Kirkham, Chief Strategy Officer https://thechallengerproject.com/blog/2017/ctw/outdoor-voices monthly 0.5 2017-02-01 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1485519941668-57GKZI7VYV78Z7N9NYTE/image-asset.jpeg The Challenger Project - Challenger To Watch 2017: Outdoor Voices https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1485520036919-ZPCSS3ROTS4CNB8ZYG5P/image-asset.jpeg The Challenger Project - Challenger To Watch 2017: Outdoor Voices https://thechallengerproject.com/blog/2017/ctw/bloom-willd monthly 0.5 2017-02-01 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1485270589858-56WAPOVWUYQGKCS2ZGWB/image-asset.jpeg The Challenger Project - 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1. 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Our Vodka https://thechallengerproject.com/blog/2016/ctw/atom-bank monthly 0.5 2016-08-22 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1454343043034-OQXC4CEJLBAHT2GDT4R3/image-asset.jpeg The Challenger Project - 4. Atom Bank https://thechallengerproject.com/blog/2016/ctw/jet monthly 0.5 2016-08-22 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1454346990692-CY7C4MCHR6IV49Y74HUG/image-asset.jpeg The Challenger Project - 5. Jet https://thechallengerproject.com/blog/2016/ctw/peloton monthly 0.5 2016-06-03 https://thechallengerproject.com/blog/2016/ctw/thinx monthly 0.5 2016-03-31 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1453994872300-N6IQ2FEEMCUHM1QCLAPW/image-asset.jpeg The Challenger Project - 7. Thinx https://thechallengerproject.com/blog/2016/ctw/american-giant monthly 0.5 2016-03-31 https://thechallengerproject.com/blog/2016/ctw/marys-medicinals monthly 0.5 2016-03-31 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1453995333059-KG5KHOYXD1AL3KFFQ9WB/image-asset.jpeg The Challenger Project - 9. Mary's Medicinals https://thechallengerproject.com/blog/2016/ctw/pirch monthly 0.5 2016-03-31 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1453991785991-DZHW4HPQLL5N919PDEME/image-asset.jpeg The Challenger Project - 10. Pirch https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1453991914678-VR1L6VOQWAXEBU9FCIKN/Pirch+Showroom+2.jpg The Challenger Project - 10. Pirch https://thechallengerproject.com/blog/2016/ctw/seedlip-drinks monthly 0.5 2016-03-31 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1453891405206-01H94WL2V7RITPXJAZ7M/image-asset.jpeg The Challenger Project - 11. Seedlip Drinks https://thechallengerproject.com/blog/2016/ctw/chain monthly 0.5 2016-02-04 https://thechallengerproject.com/blog/2016/ctw/karma-cola monthly 0.5 2016-03-31 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1454346573726-DEWLH96R1CYI7XNNOV8B/image-asset.png The Challenger Project - 13. Karma Cola https://thechallengerproject.com/blog/2016/ctw/tesla-powerwall monthly 0.5 2016-03-31 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1454073402401-UMBNYOYG075TRUEH4X5Y/image-asset.jpeg The Challenger Project - 14. Tesla Powerwall https://thechallengerproject.com/blog/2016/ctw/first-utility monthly 0.5 2016-03-31 https://thechallengerproject.com/blog/2016/ctw/cylance monthly 0.5 2016-03-31 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1454947509193-SXWAAAH7AKF4RNA88HKN/image-asset.png The Challenger Project - 16. 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Antidate https://thechallengerproject.com/blog/2016/ctw/directv monthly 0.5 2016-02-02 https://thechallengerproject.com/blog/2016/ctw/jimmys-iced-coffee monthly 0.5 2016-03-31 https://thechallengerproject.com/blog/challenger-brands-2016 monthly 0.5 2021-03-29 https://thechallengerproject.com/blog/2016/american-giant monthly 0.5 2019-08-20 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1452276717055-J22AXX67LZE0691T7QYW/image-asset.jpeg The Challenger Project - Why big is bad for today's consumers, we meet the founder of American Giant https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1453201976251-Z5ZI3HH5R94L7WHEA52F/image-asset.jpeg The Challenger Project - Why big is bad for today's consumers, we meet the founder of American Giant https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1452277128920-ZQUVHZ8OVDEDM15610KD/image-asset.jpeg The Challenger Project - Why big is bad for today's consumers, we meet the founder of American Giant https://thechallengerproject.com/blog/2016/twitter-big-mistake monthly 0.5 2016-08-22 https://thechallengerproject.com/blog/2015/hidden-potential monthly 0.5 2017-07-11 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1450099698513-MJQV2J84WTOOAVUC1JLB/image-asset.jpeg The Challenger Project - 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What aspiring challengers can learn from All Blacks https://thechallengerproject.com/blog/2015/pride-gratitude monthly 0.5 2017-07-11 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1446216763237-S9FUSIK3XE358RENB4P9/image-asset.jpeg The Challenger Project - Why pride earns more than gratitude https://thechallengerproject.com/blog/2015/interview-smith-sinclair monthly 0.5 2020-12-08 https://thechallengerproject.com/blog/2015/brand-identity monthly 0.5 2018-11-19 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1444306181801-0Y3CBI0QZ14GF4LGIE32/image-asset.jpeg The Challenger Project - 7 ways to build your brand identity https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1444235212184-VRPTBZKJ1N1REX1FM87T/image-asset.jpeg The Challenger Project - 7 ways to build your brand identity Peroni advertisement featuring another iconic Italian design, the Vespa. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1444317080723-0W64S94L2T1BFNXEC2V9/image-asset.jpeg The Challenger Project - 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He is a business, man. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1444315481849-NTOSVD3UIDC64BX8V77K/image-asset.jpeg The Challenger Project - 7 ways to build your brand identity One of the many uses for Sugru demonstrated on their website. https://thechallengerproject.com/blog/2015/seedlip-advice monthly 0.5 2017-07-24 https://thechallengerproject.com/blog/profiles/lyst monthly 0.5 2019-07-31 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1460120134098-854QOX6PNCWB0ELHOG4M/image-asset.jpeg The Challenger Project - Lyst: A whole new way to buy fashion https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1460129184747-LZYYSVTDWNT3W152IQ5S/image-asset.jpeg The Challenger Project - Lyst: A whole new way to buy fashion https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1460120011474-PKOKG106LJNEEKPL22RX/image-asset.jpeg The Challenger Project - Lyst: A whole new way to buy fashion 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https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1521736642122-D49BKE7G61VMR8VDP2C3/newcastle-brown-ale-no-bollocks-chalice-ooh-final.jpg The Challenger Project - 10 ways to tell a challenger brand narrative Newcastle Brown Ale campaign poking fun at beer advertising. https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1521737472579-PB6PBR95AT8WULKUYICA/Zappos-634.jpg The Challenger Project - 10 ways to tell a challenger brand narrative Shoe retailer Zappos' number-one priority is company culture. https://thechallengerproject.com/blog/profiles/nutmeg monthly 0.5 2017-07-18 https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1461253694258-CNKL8EBL8KIWQ42EYTJG/image-asset.jpeg The Challenger Project - Nutmeg: From the few to the many https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1461253452607-B3FMNTK55IVBSWGGXFY7/image-asset.jpeg The Challenger Project - Nutmeg: From the few to the many 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