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The Extraordinary Cost of Dull The Challenging Series A Beautiful Constraint Challenger Brands to Watch
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The Challenger Project | The Home of Challenger Brands
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Challenger Brands to Watch 2018

This year marks the 6th edition of our annual Challenger Brands to Watch list. The eatbigfish team reviews hundreds of new or re-launched companies against criteria including the brand's philosophy, its ability to 'do more with less', and the impact we expect it to make in the coming year. Click on each brand to see what makes it a challenger to watch in 2018.

 
Featured
Challenger to Watch: Tony’s Chocolonely
Challenger to Watch: Tony’s Chocolonely
Challenger to Watch: Monzo
Challenger to Watch: Monzo
Challenger to Watch: Glossier
Challenger to Watch: Glossier
Challenger to Watch: Crooked Media
Challenger to Watch: Crooked Media
Challenger to Watch: Purplebricks
Challenger to Watch: Purplebricks
Challenger to Watch: Vinomofo
Challenger to Watch: Vinomofo
Challenger to Watch: Halo Top
Challenger to Watch: Halo Top
Challenger to Watch: Fenty Beauty
Challenger to Watch: Fenty Beauty
Challenger to Watch: Heist
Challenger to Watch: Heist
Challenger to Watch: Bowery
Challenger to Watch: Bowery
Challenger to Watch: Bulb Energy
Challenger to Watch: Bulb Energy
Challenger to Watch: Randy Bryce
Challenger to Watch: Randy Bryce
Challenger to Watch: AliveCor
Challenger to Watch: AliveCor
Challenger to Watch: Misfit Juicery
Challenger to Watch: Misfit Juicery
Challenger to Watch: Tweed
Challenger to Watch: Tweed
Challenger to Watch: Lemonade Insurance
Challenger to Watch: Lemonade Insurance
Challenger to Watch: CVS
Challenger to Watch: CVS
Challenger to Watch: Instax
Challenger to Watch: Instax
Challenger to Watch: Natural Cycles
Challenger to Watch: Natural Cycles
Challenger to Watch: Movebutter
Challenger to Watch: Movebutter
 

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We literally wrote the book on challenger brands. But the world changes, challengers never stay still, and there’s always new things to learn. That’s why we’re always out there — talking to, working with, and studying what the latest generation of challengers are doing. It’s how we stay curious and inspired, and what gives us the knowledge and expertise to help you.

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