The Overthrow II Podcast: How does a brand reclaim its challenger status?
eatbigfish.
Winston Wolf from the cult movie Pulp Fiction.
In the second episode of PHD and eatbigfish’s podcast series Overthrow II: Challenger strategies for a new era, host and founder of eatbigfish Adam Morgan speaks with Kerry Chilvers, Brands Director at Direct Line, and Hugh Cameron, Chairman at PHD UK, on how a brand which has lost its challenger edge in a changing category can revitalise its challenger status and brand proposition.