In the opening episode of Let’s Make This More Interesting, Adam discusses a new analysis that reveals the real financial cost to a business of being dull with Marketing Effectiveness expert Peter Field.

Peter has kindly shared some slides with us that expand on some of his key initial findings, which you can download below.

We’re collaborating with Peter and System 1 to develop the ‘Cost of Dull’ project, and are looking for further collaborators. If you have a dataset that you think would be interesting to explore, please contact us at hello@eatbigfish.com.