This year marks the 6th edition of our annual Challenger Brands to Watch list. The eatbigfish team reviews hundreds of new or re-launched companies against criteria including the brand's philosophy, its ability to 'do more with less', and the impact we expect it to make in the coming year. Click on each brand to see what makes it a challenger to watch in 2018.
A strategic brand consultancy with a single focus: challenger thinking and behaviour. eatbigfish exist to study challenger behaviour and work with businesses who want to become challengers themselves.