There's been a huge amount of talk of challenger brands this year already. So who do we think are going to be the movers and shakers in 2016? We've put together our annual 20 challengers to watch list here at eatbigfish with a helping hand from some friends of ours. Complementing our choices are suggestions from top brand thinkers and authors including Denise Lee Yohn, Ed Cotton, Faris, Porter Gale and Whitney Johnson. Enjoy.
For radical transparency.
For killing email with kindness.
For figuring out how to be both global and local.
For setting a new standard for 'Challenger Banks'.
For making Amazon's weak spot a competive advantage.
For promising to make Apple look small time.
For breaking the taboo around menstruation.
For paving the way for a new generation of belief-led brands.
For a fresh toke - sorry take, on the cannabis category.
For taking the showroom concept to another level.
For bringing color and advance to not-drinking.
For creating a financial platform to one day rival Wall Street.
For 'Drink no Evil' and sticking it to Coke.
For at least attempting to get some of us off the grid.
For standing up to the UK's Big 6 Energy firms.
For being anti-antivirus.
For giving Uber a bloody nose in 2016. (We hope...)
For flipping the rules of dating.
For elegantly positioning cable as a thing of the past.
For being the 'Real & Human' challenger in FMCGs.
A strategic brand consultancy with a single focus: challenger thinking and behaviour. eatbigfish exist to study challenger behaviour and work with businesses who want to become challengers themselves.