3 Bits of Advice is our ongoing series where we ask experts within their field what their three key learnings are on their area of expertise.

Jono Hey is Head of User Experience at Nutmeg, the online investment company that is opening up investing to everybody. Jono shares his three bits of advice for designing a great user experience.

Music: 'Melange' by DarkSunn.

Visit Jono Hey's blog: www.palojono.com