The People’s Champion

How do you take on the sports media giants with a launch budget of £3m? You have to win on a far more elemental and emotional level, says the Chief Executive Officer and co-founder of COPA90, a sports media challenger that has taken football news and analysis out of the dull TV studio, and immersed itself and its stories into the heart of football fan culture.

Tom Thirlwall talks about the journey so far, and why he believes the biggest danger to a media challenger is ‘dancing in the traffic’.

Overthrow II, by eatbigfish & PHD, explores 10 of the most powerful strategies and mindsets used by today’s challengers to disrupt their markets. Get your copy at overthrow2.com.