The Sunspel MD on how to make a heritage brand relevant today
In 2006, Nicholas Brooke, and business partner Dominic Hazlehurst, took over clothing company Sunspel at a point when the business was on the decline. The duo has since reinvigorated the 150+-year-old brand and expanded the business whilst keeping its proud history and heritage intact.
“It’s different from building a business from scratch. When you’ve got something that’s very old it’s quite precious and if you go too fast you can break it”
In this film, MD and co-owner Nicholas shares his three bits of advice for how to make a heritage brand relevant today.